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	<title>Circularity Archives &#8226; Verhaert Masters in Innovation</title>
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		<title>From climate anxiety to action: Gen Z is redefining sustainability and innovation</title>
		<link>https://verhaert.com/insights/blog/si/from-climate-anxiety-to-action-gen-z-is-redefining-sustainability-and-innovation/</link>
		
		<dc:creator><![CDATA[David Pas]]></dc:creator>
		<pubDate>Fri, 08 Nov 2024 15:35:38 +0000</pubDate>
				<category><![CDATA[Circularity]]></category>
		<category><![CDATA[Strategic innovation]]></category>
		<category><![CDATA[Circular economy]]></category>
		<category><![CDATA[sustainability]]></category>
		<guid isPermaLink="false">https://verhaert.com/?p=39576</guid>

					<description><![CDATA[<p>As Gen Z channels climate anxiety into action, brands have to go beyond surface-level changes and deliver real, innovative solutions.</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/si/from-climate-anxiety-to-action-gen-z-is-redefining-sustainability-and-innovation/">From climate anxiety to action: Gen Z is redefining sustainability and innovation</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/si/from-climate-anxiety-to-action-gen-z-is-redefining-sustainability-and-innovation/">From climate anxiety to action: Gen Z is redefining sustainability and innovation</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h4><strong>“Optimism is a moral duty,” philosopher Karl Popper once said. A belief as essential now as ever, though it can feel elusive in challenging times. Today, the journey toward a sustainable future can appear divided, with climate optimists and activists seemingly at odds. In truth, both groups share a crucial mission: a world where progress and preservation go hand in hand. This year&#8217;s Innovation Day theme, <i>At the crossroads of change</i>, explores this shared mission. Large companies face a unique challenge: impactful change requires big opportunities, yet the best ideas often start small. What will pave the way for impactful, lasting change in sustainable innovation?</strong></h4>
<p><img decoding="async" style="margin-bottom: 15px;" src="https://verhaert.com/wp-content/uploads/2024-Blog-GenZ-and-climate-optimism-banner.png" alt="value-based healthcare" /></p>
<p><span style="font-weight: 400;">Innovation thrives on this shared optimism, the conviction that change </span><i><span style="font-weight: 400;">is</span></i><span style="font-weight: 400;"> possible. In our industry, it&#8217;s the spark that empowers people, companies, and organizations to turn ambitious ideas into impactful solutions for the planet’s most pressing challenges. Together, we’re not just imagining a better world, we’re building it.</span></p>
<h2><b>Meet Gen Z, rewriting the rules of engagement and sustainability</b></h2>
<p><span style="font-weight: 400;">In Wunderman Thompson Intelligence’s Regeneration Rising report, 66% of respondents shared deep concerns about the personal impacts of climate change, rising to 72% of Gen Z. Yet rather than letting fear dictate their future, this generation is choosing action and optimism. An impressive 85% of respondents believe it’s essential to rethink how we live and spend money to address the climate crisis, and 70% are ready to change their behavior to make a difference. Driven by purpose and pragmatism, Gen Z is shaping a new wave of sustainability that is as proactive as it is hopeful.</span></p>
<p><span style="font-weight: 400;">Born between 1997 and 2012, Gen Z, often called ‘Zoomers’, are true digital natives, with smartphones in hand and a world of information at their fingertips from a young age. Far from passive consumers, they’re socially conscious, empowered and entrepreneurial, bringing a fresh perspective to everything from business to sustainability. As the new wave of consumers and innovators, they’re pushing for change that’s as dynamic and connected as they are.</span></p>
<p><img fetchpriority="high" decoding="async" class="alignnone size-medium wp-image-39579" src="https://verhaert.com/wp-content/uploads/Picture-1-300x225.jpg" alt="" width="300" height="225" srcset="https://verhaert.com/wp-content/uploads/Picture-1-300x225.jpg 300w, https://verhaert.com/wp-content/uploads/Picture-1-200x150.jpg 200w, https://verhaert.com/wp-content/uploads/Picture-1.jpg 428w" sizes="(max-width: 300px) 100vw, 300px" /> <img decoding="async" class="alignnone size-medium wp-image-39582" src="https://verhaert.com/wp-content/uploads/Picture-4-300x225.jpg" alt="" width="300" height="225" srcset="https://verhaert.com/wp-content/uploads/Picture-4-300x225.jpg 300w, https://verhaert.com/wp-content/uploads/Picture-4-200x150.jpg 200w, https://verhaert.com/wp-content/uploads/Picture-4.jpg 396w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<h2><b>From hashtags to real change: climate optimism is changing innovation</b></h2>
<p><span style="font-weight: 400;">As Gen Z channels climate anxiety into optimism and action, brands face a clear call: go beyond surface-level changes and deliver real, innovative solutions. This generation’s influence is already reverberating across social media, where climate-related content is surging. By January 2023, hashtags like #climatechange had garnered 4.1 billion views, #eco hit 2.3 billion, and #ecotok, a thriving TikTok community of climate advocates, reached nearly 835 million views.</span></p>
<p><span style="font-weight: 400;">We’re noticing the same urgency and awareness in our customers. They understand both the gravity of the climate crisis and the unique opportunity for impactful change. Our proven innovation methodology helps clients define and validate value propositions that resonate, with behavioral design as a powerful driver to accelerate adoption. Because while innovation excites, change can be challenging, especially when shifting behaviors is the goal. Yet with focused, purpose-driven strategies, we’re moving from climate concerns to climate solutions, one step at a time.</span></p>
<p><img decoding="async" class="alignnone size-medium wp-image-39580" src="https://verhaert.com/wp-content/uploads/Picture-2-225x300.jpg" alt="" width="225" height="300" srcset="https://verhaert.com/wp-content/uploads/Picture-2-225x300.jpg 225w, https://verhaert.com/wp-content/uploads/Picture-2-113x150.jpg 113w, https://verhaert.com/wp-content/uploads/Picture-2.jpg 395w" sizes="(max-width: 225px) 100vw, 225px" /> <img loading="lazy" decoding="async" class="alignnone size-medium wp-image-39583" src="https://verhaert.com/wp-content/uploads/Picture-5-225x300.png" alt="" width="225" height="300" srcset="https://verhaert.com/wp-content/uploads/Picture-5-225x300.png 225w, https://verhaert.com/wp-content/uploads/Picture-5-113x150.png 113w, https://verhaert.com/wp-content/uploads/Picture-5.png 453w" sizes="auto, (max-width: 225px) 100vw, 225px" /></p>
<h2><b>The search for sustainability impact</b></h2>
<p><span style="font-weight: 400;">How does the quest for sustainability play out in practice? Large companies, in particular, face a unique challenge: big impact demands big opportunities, but the most valuable ideas often start small, like uncut diamonds. At our Innovation Day, we’ll explore how corporations can adopt startup-inspired thinking to identify hidden gems and transform small beginnings into substantial sustainability wins. Join us for an inspiring dive into strategies that turn humble ideas into significant sustainability breakthroughs.</span></p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/si/from-climate-anxiety-to-action-gen-z-is-redefining-sustainability-and-innovation/">From climate anxiety to action: Gen Z is redefining sustainability and innovation</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/si/from-climate-anxiety-to-action-gen-z-is-redefining-sustainability-and-innovation/">From climate anxiety to action: Gen Z is redefining sustainability and innovation</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
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		<title>Some key takeaways from The Arc 2023: The future of CleanTech</title>
		<link>https://verhaert.com/insights/perspectives/si/industry/key-takeaways-from-the-arc-2023-the-future-of-cleantech/</link>
		
		<dc:creator><![CDATA[Dany Robberecht]]></dc:creator>
		<pubDate>Wed, 07 Jun 2023 10:25:31 +0000</pubDate>
				<category><![CDATA[Circularity]]></category>
		<category><![CDATA[Circular economy]]></category>
		<category><![CDATA[Industry transformation]]></category>
		<guid isPermaLink="false">https://verhaert.com/?p=36790</guid>

					<description><![CDATA[<p>What are the remaining innovation gaps to reach net-zero emissions by 2050? Check out our key takeaways from The Arc on cleantech innovation.</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/perspectives/si/industry/key-takeaways-from-the-arc-2023-the-future-of-cleantech/">Some key takeaways from The Arc 2023: The future of CleanTech</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/perspectives/si/industry/key-takeaways-from-the-arc-2023-the-future-of-cleantech/">Some key takeaways from The Arc 2023: The future of CleanTech</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>What are the remaining innovation gaps to reach net-zero emissions by 2050? And how can we accelerate innovation in industries where sustainable solutions are still in very early stages? During <a href="https://arc-festival.org/" target="_blank" rel="noopener">The Arc 2023</a>, the European cleantech innovation festival, policy makers and private sector representatives engaged in a thought-provoking discussions to pinpoint the main challenges and possible solutions. In this blog post, I’d like to share some of the key takeaways that left a lasting impression on me.</strong></p>
<p><img loading="lazy" decoding="async" class="size-medium wp-image-36000 aligncenter" src="https://verhaert.com/wp-content/uploads/2023-Blog-CI-blog-on-key-takeaways-The-Arc-2023-banner.png" alt="CleanTech at the ARC" width="762" height="457" /></p>
<h2>Bridging the funding gaps</h2>
<p>One of the critical challenges discussed, is the need to bring research and start-up funding to a European Union (EU) level and to <strong>find the right balance between local and EU-level funding</strong> initiatives. Because while some projects may benefit from local government support, there’s a growing recognition that pooling resources at the EU level can lead to greater collaboration, efficiency, and impact.</p>
<h2>Empowering student entrepreneurs</h2>
<p>To foster the growth of start-up companies, there’s a call to simplify the ownership transfer of intellectual property (IP) from universities back to the students. This shift would enable more spin-offs and entrepreneurial ventures to emerge, leveraging the expertise and innovations developed within academic institutions. By <strong>streamlining IP processes</strong>, universities can catalyze the acceleration of startup creation and technology transfer.</p>
<h2>Embracing ecosystem collaboration</h2>
<p>Traditionally, companies have focused on their own value chains, but a new perspective emerged during the session &#8211; the importance of collaborating with different ecosystems. By forming partnerships and alliances across industries, organizations can create a <strong>more significant and sustainable impact</strong>. Sharing knowledge, resources, and best practices within a broader ecosystem leads to accelerated innovation and transformative solutions.</p>
<h2>Engaging private investors</h2>
<p>Private investors play a vital role in fueling innovation and driving the transition towards sustainable practices. We need to engage and encourage private investors to support cleantech innovations actively. By <strong>showcasing the potential for financial returns alongside positive environmental and social impacts</strong>, private investors can be motivated to contribute to the acceleration of sustainable technologies and business models.</p>
<h2>Balancing innovation and biodiversity</h2>
<p>While pursuing innovation, it’s crucial not to lose sight of the <strong>planet&#8217;s biodiversity and the holistic ecosystem overview</strong>. Achieving a balance between focused innovation and considering the broader environmental context is essential. By integrating biodiversity considerations into innovation strategies, we can ensure that our actions contribute to the overall well-being of the planet and its inhabitants.</p>
<h2>Circular economy and energy efficiency</h2>
<p>Circularity and energy efficiency are paramount in achieving sustainable development. Transitioning to renewable energy sources is vital, but it’s equally important to <strong>prioritize reducing energy consumption and promoting circular practices</strong>. Emphasizing reuse, recycling, and resource optimization can significantly reduce the need for energy and contribute to a more sustainable future.</p>
<p>The challenges and opportunities discussed &#8211; from bridging funding gaps to empowering student entrepreneurs, embracing ecosystem collaboration, engaging private investors, considering biodiversity, and promoting circularity and energy efficiency &#8211; demonstrate the collective commitment towards creating a sustainable and thriving world. It’s inspiring to see that if we address these challenges head-on, we can drive innovations faster and build a more resilient and circular economy that benefits both people and the planet.</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/perspectives/si/industry/key-takeaways-from-the-arc-2023-the-future-of-cleantech/">Some key takeaways from The Arc 2023: The future of CleanTech</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/perspectives/si/industry/key-takeaways-from-the-arc-2023-the-future-of-cleantech/">Some key takeaways from The Arc 2023: The future of CleanTech</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
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		<title>Shaping the future of plant-based food</title>
		<link>https://verhaert.com/insights/blog/si/fmcg/shaping-the-future-of-plant-based-food/</link>
		
		<dc:creator><![CDATA[Lieven Claeys]]></dc:creator>
		<pubDate>Fri, 21 Apr 2023 13:17:17 +0000</pubDate>
				<category><![CDATA[Circularity]]></category>
		<guid isPermaLink="false">https://verhaert.com/?p=36605</guid>

					<description><![CDATA[<p>How do you level up your innovation game and prepare your facilities and teams to tackle the most pressing challenges of plant-based food?</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/si/fmcg/shaping-the-future-of-plant-based-food/">Shaping the future of plant-based food</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/si/fmcg/shaping-the-future-of-plant-based-food/">Shaping the future of plant-based food</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>By 2030, the global plant-based food market will have more than doubled, opening up tremendous growth potential for companies in the food industry. With conscious consumers leading the charge and policymakers at all levels rallying behind this movement. The Green Deal and its Farm to Fork strategy further scale the significance of this shift towards plant-based foods, and it’s also showcased in initiatives like <a href="https://vlaanderen-circulair.be/nl/onze-aanpak/werkagenda-s/voedselketen" target="_blank" rel="noopener">Vlaanderen Circulair</a>, developing an action plan for circular food chains. What does it take to be part of this promising movement? Continue reading to find out how you can start shaping the future of food!</strong></p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-33447" style="margin-bottom: 20px;" src="https://verhaert.com/wp-content/uploads/2023-Blog-CI-blog-on-plant-based-foods-banner.png" alt="Banner plant-based food"  width="762" height="457" /><br />
Just like Rome wasn’t built in a day, you can’t expand your product portfolio or transition to plant-based food overnight. You have to adopt a solid innovation approach and system to leverage opportunities from the start. By preparing your facilities and teams you can pinpoint and address the most pressing challenges:</p>
<h2>Understanding complex product development</h2>
<p>Developing plant-based products can be very complex, especially if you’re trying to resemble animal-based products. They need to be similar in taste, odor, texture, appearance including color and cooking behavior, but also need to fit within the budgetary needs. To create recipes that meet consumer demands, you may need to invest in research and development, skill development, new systems and accelerated learning and exploration.</p>
<h2>Accessing new technologies and innovations</h2>
<p>Plant-based food has existed since before humankind, so the best way to turn it into a profitable business is by setting yourself apart from the competition through breakthrough innovation. From cultivating novel plant species and improving packaging for shelf life, to food platforms and personalized nutrition, setting up these internal R&amp;D capabilities can become expensive really quickly. That’s where having a solid open innovation ecosystem can give you a competitive edge. By collaborating with researchers, food scientists, chefs, nutritionists, farmers and consumers, you can access a broader range of resources, ideas and solutions to accelerate your innovation processes.</p>
<h2>Adjusting production infrastructure</h2>
<p>Building the necessary production capacity or replacing the existing equipment for plant-based food manufacturing, requires a long-term vision and approach. It requires different production assets and can be a driver to re-design the entire process and ecosystem. On the one hand, population growth, climate change and conflicts increase the pressing need for more sustainable food production systems and products. Disruptive technologies and digitalization can help improve the use of land, water, fertilizers and transportation and reduce its environmental impact. On the other hand, you may encounter new processing challenges to launch a successful operation at scale. Because these products contain dozens of ingredients with physical properties that vary by moisture, density, particle size and stability, optimal equipment configuration is crucial for efficient processing, consistent quality and scale mixing.</p>
<h2>Fast-tracking consumer acceptance</h2>
<p>More often than not, consumer adoption is the key bottleneck to innovation. Even if you reach new customers by extending your product portfolio, it’s important to also get your current customers on board. Since these products are new, it can be difficult to position them in the market so they are inspired to try them. Design research and behavior engineering can help you recognize rejection drivers, such as perceptual and cognitive biases. As an example, Fogg’s Behavior model is a smart framework to review touch points and check what can be done to achieve a better adoption.<br />
Questioning the ‘motivation’, ‘ability’ and inventing some triggers will help you to evoke a specific action. Plant-based ‘fake’ meat is a clear example of such an action.<br />
Similar research can be used to assess how consumers value the different characteristics of products and business models, so they can be positioned and priced accordingly.</p>
<h2>Enabling new business and customer engagement models</h2>
<p>Plant-based foods allow you to completely re-envision and redesign how consumers interact with your products. This can range from traditional packaged products bought in-store to at-home dispensers and subscription models that, for example, turn dry powders into various structures and tastes. But it could even mean new markets, capitalizing on waste streams and much more. Such disruptive and long-term innovation exercises require an integrated approach, taking into account the end-user, company capabilities, company strategy and multiple stakeholders. Early verification and validation of these ideas will help to steer and select the most valuable ideas and concepts.</p>
<p>In conclusion, the future of plant-based food presents significant growth opportunities, but requires a solid and holistic innovation approach. This includes addressing challenges such as complex product development, accessing new technologies through open innovation ecosystems, adjusting production infrastructure, fast-tracking consumer acceptance, and enabling new business and customer engagement models. By investing in R&amp;D, collaborating with external resources, understanding consumer motivations, and taking an integrated approach, companies can position themselves for success in the rapidly growing plant-based food market.</p>
<p>The time to act is now, and Verhaert is here to help you on this exciting journey towards a more sustainable future. Let’s make IMPACT together!</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/si/fmcg/shaping-the-future-of-plant-based-food/">Shaping the future of plant-based food</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/si/fmcg/shaping-the-future-of-plant-based-food/">Shaping the future of plant-based food</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
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		<title>Maximizing ROI for your Green Deal strategies</title>
		<link>https://verhaert.com/insights/blog/si/fmcg/maximizing-roi-for-your-green-deal-strategies/</link>
		
		<dc:creator><![CDATA[Dany Robberecht]]></dc:creator>
		<pubDate>Mon, 06 Mar 2023 11:16:55 +0000</pubDate>
				<category><![CDATA[Circularity]]></category>
		<category><![CDATA[Circular economy]]></category>
		<category><![CDATA[Industry transformation]]></category>
		<guid isPermaLink="false">https://verhaert.com/?p=36244</guid>

					<description><![CDATA[<p>The Green Deal has sparked exciting new products and services. How do you capitalize on these new value propositions and beat the competition?</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/si/fmcg/maximizing-roi-for-your-green-deal-strategies/">Maximizing ROI for your Green Deal strategies</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/si/fmcg/maximizing-roi-for-your-green-deal-strategies/">Maximizing ROI for your Green Deal strategies</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>The Green Deal has ignited a spark of creativity in the market, with exciting new products and services to capitalize on these regulations. But how do you make money from these new value propositions? And even more important, how do you create a premium return and beat the competition? Let’s take a look at the opportunities in product economics.</strong></p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-33447" style="margin-bottom: 20px;" src="https://verhaert.com/wp-content/uploads/2023-Blog-Green-deal-opportunities-banner3.jpg" alt="Banner green deal ROI"  width="762" height="457"/><br />
R&amp;D projects related to the Green Deal must navigate the unique challenges and <a href="https://verhaert.com/insights/perspectives/si/industry/circular-economy/6-leverages-for-the-circular-paradox/" target="_blank" rel="noopener">paradoxes</a> of market demand and pricing, to achieve success. Understanding the potential profitability of a product is crucial to making informed decisions about product development and <a href="https://verhaert.com/insights/webinars/si/industry/digital-business-and-service-design/" target="_blank" rel="noopener">business design</a> efforts &#8211; and that&#8217;s where product economics comes in.</p>
<div style="background-color: #e5e8ea; padding: 10px;">
<h3>The circular growth opportunity</h3>
<p style="font-size: 90%; line-height: 1.25;">One of the key advantages of embracing a <a href="https://verhaert.com/insights/perspectives/si/industry/circular-economy-building-industry/" target="_blank" rel="noopener">circular economy</a> is that it offers opportunities for innovation and business growth. By adopting circular business models, you can find new ways to generate value from your products and services, while reducing your environmental impact.</p>
<p style="font-size: 90%; line-height: 1.25;">For example, we noticed companies, like ETAP, that traditionally sell single-use products can explore new business models that involve renting, leasing, or providing products as a service. In this particular case, light-as-a-service not only reduces waste but also creates a new revenue stream for the company. Similarly, companies can use recycled materials and waste streams as inputs for their products. This creates a closed-loop system that reduces resource consumption and promotes resource efficiency, for instance, the plastics-as-a-service business model we researched for Borealis.</p>
<p style="font-size: 90%; line-height: 1.25;">If you incorporate circular principles in your <a href="https://verhaert.com/insights/perspectives/si/fmcg/building-a-crisis-resilient-innovation-portfolio/" target="_blank" rel="noopener">business practices</a>, you can differentiate yourself in the marketplace, attract environmentally-conscious customers, and enhance your brand reputation. Demonstrating your commitment to sustainability and the circular economy can create a competitive advantage while creating a better future for yourself and the planet.</p>
</div>
<h2 style="margin-top: 20px;">Understanding consumer behavior and preferences</h2>
<p>First of all, <a href="https://verhaert.com/insights/perspectives/pi/fmcg/value-engineering-2/" target="_blank" rel="noopener">choice modeling</a> is a key component of circular economy product economics because it helps to understand consumer behavior and preferences. It provides insight into factors such as product features, price, brand, and attributes that influence purchasing decisions. This information can help you make informed decisions about product design, pricing, and marketing strategies tailored to the unique needs of the Green Deal market.</p>
<p><a href="https://verhaert.com/strategic-innovation" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone wp-image-35228" src="https://verhaert.com/wp-content/uploads/2023-Blog-Green-deal-opportunities-Cases-Engie.png" alt="Engie" width="175" height="160" /> <img loading="lazy" decoding="async" class="alignnone wp-image-35228" src="https://verhaert.com/wp-content/uploads/2023-Blog-Green-deal-opportunities-Cases-ETAP.png" alt="ETAP" width="175" height="160" /> <img loading="lazy" decoding="async" class="alignnone wp-image-35228" src="https://verhaert.com/wp-content/uploads/2023-Blog-Green-deal-opportunities-Cases-VEB.png" alt="VEB" width="175" height="160" /> <img loading="lazy" decoding="async" class="alignnone wp-image-35228" src="https://verhaert.com/wp-content/uploads/2023-Blog-Green-deal-opportunities-Cases-Borealis.png" alt="Borealis" width="175" height="160" /></a></p>
<h2><b>Validating willingness to buy and pay</b></h2>
<p>Secondly, it’s crucial that you <a href="https://verhaert.com/strategic-innovation/make-data-driven-innovation-decisions-based-on-real-customer-feedback/" target="_blank" rel="noopener">validate customers&#8217; willingness to buy and willingness to pay</a> in the development of Green Deal products. Without this validation, you risk investing time and resources into a product that may not sell well, leading to losses and decreased overall success. Validating willingness to pay can help you determine the price point at which the target market is willing to purchase the product. This is critical for determining potential profitability and making informed pricing decisions.</p>
<p>In summary, to develop successful Green Deal-inspired products, you need to understand product economics. And to get a thorough understanding you need to assess choice modeling and validation of willingness to buy and pay. Navigating these challenges can be quite overwhelming, so feel free to check out our services to help you <a href="https://verhaert.com/strategic-innovation/new-value-propositions-experiences/" target="_blank" rel="noopener">create profitable and impactful sustainable products and services</a> driving the circular economy.</p>
<p><span style="font-weight: 400;">Interested to know what the future might look like for your sector? Our experts authored <a href="https://vlaanderen-circulair.be/nl/onze-aanpak/toekomstbeelden" target="_blank" rel="noopener">Flanders Circular Economy 2050</a>, a vision of how our region looks at innovating our future (Dutch version only, sorry).</span></p>
<hr style="margin: 40px 0px 40px 0px;" />
<h3>Want to discuss your Green Deal opportunities?</h3>
<p>Leave your email address to book a 20-minute meet-up with David Pas, coordinator InnoLab, and get discuss how you can make the new Green Deal regulations profitable for your business.<br />
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		<title>The Green Deal: A catalyst for sustainability in value propositions</title>
		<link>https://verhaert.com/insights/blog/si/fmcg/green-deal-catalyst-for-sustainability-in-value-propositions/</link>
		
		<dc:creator><![CDATA[Dany Robberecht]]></dc:creator>
		<pubDate>Mon, 06 Mar 2023 09:48:31 +0000</pubDate>
				<category><![CDATA[Circularity]]></category>
		<category><![CDATA[Circular economy]]></category>
		<category><![CDATA[Industry transformation]]></category>
		<guid isPermaLink="false">https://verhaert.com/?p=36196</guid>

					<description><![CDATA[<p>The Green Deal is your golden opportunity to redefine your value proposition(s) and capitalize on this tremendous market growth opportunity.</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/si/fmcg/green-deal-catalyst-for-sustainability-in-value-propositions/">The Green Deal: A catalyst for sustainability in value propositions</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/si/fmcg/green-deal-catalyst-for-sustainability-in-value-propositions/">The Green Deal: A catalyst for sustainability in value propositions</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>As the Green Deal is gaining momentum, it’s the golden opportunity to redefine your value proposition(s) and capitalize on this tremendous market growth opportunity unlocked by the new upcoming Green Deal legislation. To truly transition towards a sustainable economy, product development must be at the forefront. Only then can you ensure that you design products with purpose, meet the user needs, and contribute to a more sustainable future.</strong></p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-33447" src="https://verhaert.com/wp-content/uploads/2023-Blog-Green-deal-opportunities-banner4.jpg" alt="Banner green deal value propositions"  width="762" height="457" /></p>
<h2>Insights on sustainable consumption are essential for success</h2>
<p>Understanding <a href="https://verhaert.com/insights/perspectives/si/fmcg/on-user-adoption-in-innovation/" target="_blank" rel="noopener">user insights</a> about sustainable consumption is vital for developing products that align with the Green Deal. By <a href="https://verhaert.com/strategic-innovation/make-data-driven-innovation-decisions-based-on-real-customer-feedback/">gathering data</a> on customer preferences, behaviors, and motivations regarding sustainability, you can <a href="https://verhaert.com/strategic-innovation/new-value-propositions-experiences/" target="_blank" rel="noopener">design products</a> that both meet customer needs and contribute to a more sustainable future.</p>
<div style="background-color: #e5e8ea; padding: 10px;">
<h3>What is Green Deal product innovation?</h3>
<p style="font-size: 90%; line-height: 1.25;">Green Deal product innovation involves developing and improving environmentally friendly and socially responsible products while meeting consumers&#8217; needs. This includes everything from eco-friendly packaging and renewable energy solutions to more sustainable materials and efficient production processes.</p>
<p style="font-size: 90%; line-height: 1.25;">Moreover, these innovation projects also focus on preserving and protecting vital resources, like <a href="https://verhaert.com/insights/perspectives/pi/fmcg/regulations-emissions-filter-technology-fmcg/" target="_blank" rel="noopener">reducing air pollution and greenhouse gas emissions</a> or creating more efficient water management systems. In addition, many companies are exploring new ways to minimize their impact on natural habitats and biodiversity, such as using sustainable forestry practices or developing alternatives to harmful chemicals.</p>
<p style="font-size: 90%; line-height: 1.25;">By prioritizing the conservation and protection of these resources, Green Deal product innovation can help ensure a healthy and sustainable planet for future generations. By investing in green product innovation, companies can not only reduce their environmental impact but also create new opportunities for growth and success in a world where consumers are increasingly concerned about sustainability.</p>
</div>
<h2 style="margin-top: 20px;">No sustainable products without a compelling concept design</h2>
<p>Sustainable product design involves creating products that aren’t just attractive and functional, they should also have a minimal impact on the environment. This includes using eco-friendly materials, <a href="https://verhaert.com/insights/perspectives/di/fmcg/waste-of-electrical-and-electronic-equipment/" target="_blank" rel="noopener">reducing waste</a>, and designing renewable energy or energy-efficient systems. By incorporating sustainable design principles into product development, you can create attractive products for customers and contribute to a more sustainable future.</p>
<p><a href="https://verhaert.com/strategic-innovation" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone wp-image-35228" src="https://verhaert.com/wp-content/uploads/2023-Blog-Green-deal-opportunities-Cases-Inagro.png" alt="Inagro" width="175" height="160" /> <img loading="lazy" decoding="async" class="alignnone wp-image-35228" src="https://verhaert.com/wp-content/uploads/2023-Blog-Green-deal-opportunities-Cases-Utrecht.png" alt="Gemeente Utrecht" width="175" height="160" /> <img loading="lazy" decoding="async" class="alignnone wp-image-35228" src="https://verhaert.com/wp-content/uploads/2023-Blog-Green-deal-opportunities-Cases-Nestle.png" alt="Nestle" width="175" height="160" /></a></p>
<h2>Sustainable behavior is about making it easy for people</h2>
<p>Usability design is crucial for developing products that encourage sustainable behavior. By designing products that are intuitive and easy to use, you can make sustainable behavior more accessible and appealing to customers. For example, creating <a href="https://verhaert.com/insights/perspectives/di/industry/artificial-intelligence/designing-energy-efficient-deep-learning-algorithms/" target="_blank" rel="noopener">energy-efficient</a> products that are easy to use can encourage users to adopt more sustainable habits.</p>
<blockquote><p>You need to design behavioral change towards sustainability to access the mainstream market potential</p></blockquote>
<p>Once you understand the behavior and <a href="https://verhaert.com/insights/perspectives/si/fmcg/designing-your-user-centric-product/" target="_blank" rel="noopener">preferences of your user</a> in terms of sustainability, behavioral design can help drive the change to sustainable behavior. You can then use this information to create products that encourage sustainable behavior, such as products that make it easier to recycle or reduce waste. As a result, focusing on behavioral change will allow you to create products that align with the principles of the Green Deal and contribute to a more sustainable future by tapping into the mainstream market potential.</p>
<hr style="margin: 40px 0px 40px 0px;" />
<h3>Want to discuss your Green Deal opportunities?</h3>
<p>Leave your email address to book a 20-minute meet-up with Gerd Van Cauteren, coordinator DesignLab, and get discuss how you can make the new Green Deal regulations profitable for your business.<br />
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		<title>From challenge to opportunity: reducing company supply chain emissions</title>
		<link>https://verhaert.com/insights/blog/si/fmcg/reducing-company-supply-chain-emissions/</link>
		
		<dc:creator><![CDATA[Lieven Claeys]]></dc:creator>
		<pubDate>Wed, 01 Mar 2023 09:50:47 +0000</pubDate>
				<category><![CDATA[Circularity]]></category>
		<category><![CDATA[Circular economy]]></category>
		<category><![CDATA[Industry transformation]]></category>
		<guid isPermaLink="false">https://verhaert.com/?p=36084</guid>

					<description><![CDATA[<p>Connected devices are popping up left and right to meet customer needs. How can you reduce environmental impact throughout the supply chain?</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/si/fmcg/reducing-company-supply-chain-emissions/">From challenge to opportunity: reducing company supply chain emissions</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/si/fmcg/reducing-company-supply-chain-emissions/">From challenge to opportunity: reducing company supply chain emissions</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>The business landscape is rapidly evolving with companies racing to develop connected appliances and dispensers that cater to their consumers&#8217; needs. While this trend is gaining momentum, it&#8217;s essential to be mindful of the sustainability aspect and scope 3 emissions associated with these devices. The stakes are high as regulatory bodies are increasing their scrutiny on environmentally harmful practices, and the obligation to adopt eco-design is looming on the horizon. In this dynamic environment, it&#8217;s imperative to strike a balance between meeting customer demands and minimizing the environmental impact of connected devices</strong></p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-33447" src="https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-banner.png" alt="Banner reducing company scope 3 emissions" width="762" height="457" /></p>
<h2>The changing ecosystem of appliances</h2>
<p>All across the industry, there’s a trend towards more connected appliances developed by FMCG companies. For instance the Perfect Draft Pro by AB Inbev, Henkel’s Somat Smart and Nestlé Professional&#8217;s Roastellier. These devices enable new channels for growth, differentiation and valuable user data, but they also have an <strong>environmental impact</strong>. The production of the devices, shipping, energy use and disposal only further increase the ecological impact of these companies. On the other hand, that same connected system can also help the user to save energy and reduce waste.</p>
<h2>Scope 3 – what is it and why is it so relevant for appliances?</h2>
<p>In order to decarbonize the production process, companies first need to measure and track CO<sub>2</sub> emissions. The frameworks and standards of the <a href="https://ghgprotocol.org/" target="_blank" rel="noopener">GHG Protocol</a> classify 3 scopes, which are considered a worldwide standard (&gt; 90% of Fortune500 companies use it or a program based on it):</p>
<ul style="padding-left: 40px; padding-bottom: 20px;">
<li><strong>Scope 1 emissions</strong> are direct emissions from owned or controlled sources.</li>
<li><strong>Scope 2 emissions</strong> are indirect emissions from the generation of purchased energy, like heating and electricity.</li>
<li><strong>Scope 3 emissions</strong> are all indirect emissions (not in scope 2) that occur in the value chain of the company, both upstream and downstream. These include outsourced logistics, air travel and the emissions of suppliers and customers, but also the energy that products use during their lifetime. Therefore, they are very relevant to appliances.</li>
</ul>
<p><a href="https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-Graphic-1.svg"><img loading="lazy" decoding="async" class="wp-image-36096 aligncenter" src="https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-Graphic-1.svg" alt="" width="500" height="338" /></a></p>
<h6 style="color: #9ea3b5; text-align: center;">Comparison scope 1, 2 and 3 emissions &#8211; Source: GHG Protocol ©VERHAERT</h6>
<p>The awareness and focus on Scope 3 emissions has grown in the past months and years. This is mainly because they are the biggest contributor to many companies’ CO<sub>2</sub> emissions and hence represent a <strong>massive opportunity for improvement</strong>. Also for appliances, scope 3 emissions are the main factor to look at.</p>
<p><img loading="lazy" decoding="async" class="wp-image-36097 aligncenter" src="https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-Graphic-2-300x233.png" alt="" width="400" height="311" srcset="https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-Graphic-2-300x233.png 300w, https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-Graphic-2-1024x797.png 1024w, https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-Graphic-2-768x598.png 768w, https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-Graphic-2-1536x1195.png 1536w, https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-Graphic-2-193x150.png 193w, https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-Graphic-2.png 1988w" sizes="auto, (max-width: 400px) 100vw, 400px" /></p>
<h6 style="color: #9ea3b5; text-align: center;">Share of scope 3 emissions to total emissions by sector &#8211; Data source: CDP ©VERHAERT</h6>
<p>An increasing number of companies are reporting them and including them in their targets. In March 2022, the US Securities and Exchange Commission drafted a proposal to include them in future non-financial reporting requirements if they represent a ‘material risk’.</p>
<h2>Regulatory pressure is mounting</h2>
<p>New regulation is being drafted that will force products (and hence also these new appliances that were not yet in the scope of existing regulations) to become more sustainable. The Ecodesign for Sustainable Products Regulation (ESPR) proposal, for example, is a new European proposal that will most likely have a huge impact on how products will be designed, built, and used.</p>
<p>The ESPR is a proposal by the Commission that is part of the Sustainable Products Initiative (SPI) package to support the Circular Economy Action Plan and the Green Deal. It’s currently being pushed through the legislative process to be a <strong>framework for eco-design requirements</strong> and will be translated into regulation. Just think of how light bulbs, refrigerators and vacuum cleaners got detailed rules on how much energy they can use, that same path is now being prepared for more products.</p>
<p><img loading="lazy" decoding="async" class=" wp-image-36136 aligncenter" src="https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-Graphic-3-300x152.png" alt="" width="600" height="304" srcset="https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-Graphic-3-300x152.png 300w, https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-Graphic-3-1024x520.png 1024w, https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-Graphic-3-768x390.png 768w, https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-Graphic-3-295x150.png 295w, https://verhaert.com/wp-content/uploads/2023-Blog-Circular-blog-on-Scope-3-emissions-Graphic-3.png 1090w" sizes="auto, (max-width: 600px) 100vw, 600px" /></p>
<p>The goal of the SPI is to “make sustainable products the norm in the EU”, by increasing their <strong>durability, reusability, repairability, recyclability and energy efficiency</strong>, hence reducing scope 3 emissions. Although the initial list of identified products for the first working plan includes textiles, furniture, mattresses, tires, detergents, paints and lubricants, in the end it will apply ‘to the broadest possible range of products’.</p>
<h2>Sustainable opportunities and paradoxes</h2>
<p>As a result of new regulations coming into play, it’s crucial for companies that are developing appliances to start taking action today to prepare for these changes. You need to <strong>understand</strong> upcoming regulations and their impact and <strong>assess</strong> current products and services. Through innovation and product improvements, you can then apply the <a href="https://verhaert.com/labs/strategic-innovation-2/" target="_blank" rel="noopener">eco-design and circular economy principles</a> throughout the product lifecycle. Make sure to apply a Life Cycle Approach, including business model and function. As such, you’ll be able to <strong>build your capacity to innovate sustainably</strong> and deal with the inherent complexity.</p>
<p>Interested in reducing supply chain emissions? Make sure to watch our <a href="https://verhaert.com/insights/webinars/sustainable-design-to-reduce-company-value-chain-emissions/" target="_blank" rel="noopener">webinar on this topic</a>.</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/si/fmcg/reducing-company-supply-chain-emissions/">From challenge to opportunity: reducing company supply chain emissions</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/si/fmcg/reducing-company-supply-chain-emissions/">From challenge to opportunity: reducing company supply chain emissions</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
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		<title>The Green Ocean for electronic appliances</title>
		<link>https://verhaert.com/insights/blog/si/the-green-ocean-for-electronic-appliances/</link>
		
		<dc:creator><![CDATA[Dany Robberecht]]></dc:creator>
		<pubDate>Thu, 20 Oct 2022 13:50:02 +0000</pubDate>
				<category><![CDATA[Circularity]]></category>
		<category><![CDATA[Circular economy]]></category>
		<guid isPermaLink="false">https://verhaert.com/?p=32811</guid>

					<description><![CDATA[<p>How do you move the electronic and ICT industry towards sustainability through circular design and right-to-repair.</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/si/the-green-ocean-for-electronic-appliances/">The Green Ocean for electronic appliances</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/si/the-green-ocean-for-electronic-appliances/">The Green Ocean for electronic appliances</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Extending the lifespan of all smartphones in the European Union by 1 year would equal removing 1 million cars from our roads. It’s just one of the examples of how electronic and ICT devices impact our environment. Despite their relatively slow circulation speed compared to single-use consumables and packaging, they yearly generate around €55B in lost materials globally, with only 42% of the European units being recycled. In this blog, we’ll bring 3 inspiring examples of companies breaking through the status quo.</strong></p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-31720" src="https://verhaert.com/wp-content/uploads/Verhaert-Blog-2022-Green-ocen-for-electronic-appliancesbanner.jpg" alt="green ocean for electronic appliances" width="762" height="457" /></p>
<h2 style="margin-top: 40px;">From Red Ocean&#8230;</h2>
<p>The traditional strategy for a considerable part of the OEM peloton in appliances and ICT has always been to survive the red ocean based on cost efficiency. This has kept back sustainability claims to the end of a long queue of investment priorities. Only when the European Union tightens the right-to-sell through eco-design directives and take-back schemes, the OEMs are forced to make serious circular moves.</p>
<p>Since 2020, the European Commission has been further increasing the stakes with its New Circular Economy Action Plan. This instigates producers towards circular design (e.g. modularity and common charger standards) and right-to-repair (e.g. repair manuals and spare part availability).</p>
<h2 style="margin-top: 40px;">&#8230; to Green Ocean</h2>
<p>Taking a circular initiative in this value chain can open up the blue ocean, or should we call it the green ocean as of now? Let’s have a look at 3 inspiring European players in this sector that have chosen to be ahead of the curve:</p>
<h3>Prime Computer</h3>
<p>Prime Computer is a Swiss-based PC manufacturer bringing ‘life-long companions’ to the market based on component modularity and on high supply chain flexibility with the assembly site in Switzerland. It runs its own end-of-life program and significantly invests in designing for longevity, reusable components, and low power consumption in the use phase.</p>
<h3>Bundles</h3>
<p>The Dutch start-up <a href="https://bundles.nl/" target="_blank" rel="noopener">Bundles</a> is demonstrating how to leverage servitization in order to decrease the footprint of dishwashers, washing machines and coffee machines. Bundles offers pay-per-month and even pay-per-use contracts, guaranteeing top quality and highly energy-efficient machines through partnerships with top-tier OEMs such as Miele. By making the devices connected, their condition, energy and water consumption are closely monitored.</p>
<h3>Groupe SEB</h3>
<p>If you would get the feeling that this is still a risky start-up world with a focus on expensive appliances, have a look at what multinational <a href="http://www.groupeseb.com" target="_blank" rel="noopener">Groupe SEB</a> is doing with its much smaller appliances such as Moulinex and Rowenta. Not only is the company heavily invested in design-for-repair and repair services (e.g. 10-year service life guarantee), it is also deploying 3D printing of spare parts to minimize transportation costs and it is rewarding consumers with coupon credits for return logistics.</p>
<h2 style="margin-top: 40px;">Let&#8217;s define your next move</h2>
<p>Are you inspired to explore the frontrunner potential in your segment? Reach out to us to de-risk the journey. In the meanwhile, don’t miss out on our <a href="https://verhaert.com/events/innodays-2022/" target="_blank" rel="noopener">InnoDays on November 16th</a> in which we&#8217;ll share tools, strategies and technologies for sustainable innovation!</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/si/the-green-ocean-for-electronic-appliances/">The Green Ocean for electronic appliances</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/si/the-green-ocean-for-electronic-appliances/">The Green Ocean for electronic appliances</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
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		<title>Direct carbon capturing, holy grail or holy fail?</title>
		<link>https://verhaert.com/insights/blog/si/industry/direct-carbon-capturing-holy-grail-or-holy-fail/</link>
		
		<dc:creator><![CDATA[Koen Verhaert]]></dc:creator>
		<pubDate>Fri, 09 Sep 2022 11:03:26 +0000</pubDate>
				<category><![CDATA[Circularity]]></category>
		<category><![CDATA[Circular economy]]></category>
		<guid isPermaLink="false">https://verhaert.com/?p=32260</guid>

					<description><![CDATA[<p>How can we overcome the current expensive and energy-intensive direct carbon capture methods to make them a net-zero system?</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/si/industry/direct-carbon-capturing-holy-grail-or-holy-fail/">Direct carbon capturing, holy grail or holy fail?</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/si/industry/direct-carbon-capturing-holy-grail-or-holy-fail/">Direct carbon capturing, holy grail or holy fail?</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
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										<content:encoded><![CDATA[<p><strong>One of the biggest challenges at this moment is climate change, and it will continue to be so in the coming decades. A new weapon in this fight is carbon capturing. The term may already sound very familiar as small and large systems have already been deployed this year and will continue to scale in the near future. However, as with any new technology, the current techniques are still immature and only precursors of what will be possible in the future.</strong></p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-31720" src="https://verhaert.com/wp-content/uploads/Verhaert-Blog-2022-Direct-carbon-capturing.jpg" alt="Direct carbon capturing"  width="762" height="457" /></p>
<h2 style="margin-top: 40px;">Overcoming the energy-intensive systems</h2>
<p>Today, there’s quite some opposition to direct carbon capturing (DCC). And rightfully so, the current systems are very energy-intensive and aren’t looking at the complete picture of zero net. To exemplify, the common oxyfuel capture method is one of the most expensive and energy-intensive carbon capture methods out there. Fortunately, new systems using solvent-based amine absorption (which dissolves in water) are being developed and almost ready to deploy.</p>
<p>Chemical reactions with sorbents are rather slow and temperature dependent because releasing the CO<sub>2</sub> requires boiling the water and later recondensing the water vapor to reintegrate the chemical back. Advanced solvents, such as 2-aminomethyl propanol or piperazine and KS-1<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />, will soon result in lower energy solutions and will reduce the net zero cost of DCC. At Verhaert we’re investigating alternatives to the liquid phase solutions, such as liquid-solid phase separation systems, that allow removing carbon dioxide at low concentrations contained in the atmosphere with 99% efficiency.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-32271" role="img" src="https://verhaert.com/wp-content/uploads/Verhaert-Blog-2022-Direct-carbon-capturing-graphic.svg" alt="" width="584" height="350" /></p>
<h2 style="margin-top: 40px;">Making DCC a net-zero system</h2>
<p>Where’s the search for a new innovative DCC heading? We’re creating new technologies to speed up chemical reactions, like bubbling air and spraying solutions. Another working field is related to liquid-solid phase separation systems avoiding the accumulation of CO<sub>2</sub> in the liquid. The main benefit of this technique is that the reaction speed does not slow down much. At the same time, we’re evaluating solid direct air capture (DAC) technology using sorbent filters. These filters chemically bind the CO<sub>2</sub> before being heated, placed under a vacuum, and released, so it can then be stored.</p>
<p>The future of DCC is about increasing the reaction times and uptake, reducing limiting factors and lowering reintegration temperature. This results in a hunt for new materials and new processes to make DCC a net-zero system. If you’re curious about other projects in the field of climate-changing technologies, check out our perspective on <a href="https://verhaert.com/perspective-on-measuring-air-pollution/" target="_blank" rel="noopener">measuring air pollution</a>.</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/si/industry/direct-carbon-capturing-holy-grail-or-holy-fail/">Direct carbon capturing, holy grail or holy fail?</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/si/industry/direct-carbon-capturing-holy-grail-or-holy-fail/">Direct carbon capturing, holy grail or holy fail?</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
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		<title>Online dashboard to boost energy-efficient renovations in Ghent</title>
		<link>https://verhaert.com/insights/blog/si/industry/online-dashboard-to-boost-energy-efficient-renovations-in-ghent/</link>
		
		<dc:creator><![CDATA[Dany Robberecht]]></dc:creator>
		<pubDate>Fri, 01 Jul 2022 07:32:14 +0000</pubDate>
				<category><![CDATA[Circularity]]></category>
		<category><![CDATA[Strategic innovation]]></category>
		<category><![CDATA[Circular economy]]></category>
		<guid isPermaLink="false">https://verhaert.com/?p=31693</guid>

					<description><![CDATA[<p>The city of Ghent created, with the help of Verhaert, an interactive and easy-to-use dashboard in which citizens can monitor their renovations.</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/si/industry/online-dashboard-to-boost-energy-efficient-renovations-in-ghent/">Online dashboard to boost energy-efficient renovations in Ghent</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/si/industry/online-dashboard-to-boost-energy-efficient-renovations-in-ghent/">Online dashboard to boost energy-efficient renovations in Ghent</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
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										<content:encoded><![CDATA[<p><strong>By 2030, the City of Ghent has the ambition to make its residential properties consume 30% less energy. To reach this goal, the city wants to guide its inhabitants in their energy renovations and has already been providing free at-home renovation advice for some time. Now, with the help of Verhaert, it wants to develop a prototype of an open, interactive, and easy-to-use dashboard in which citizens can plan and monitor their renovations.</strong></p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-31720" src="https://verhaert.com/wp-content/uploads/dashboard-blog-1.jpg" alt="Energy efficient dahsboard" width="762" height="457" /></p>
<h2 style="margin-top: 40px;">Supporting energy renovations in the City of Ghent</h2>
<p><span style="font-weight: 400;">Because the City of Ghent wants to reduce energy consumption, it wants to build on its current renovation support. &#8216;</span><a href="https://stad.gent/nl/energiecentrale" target="_blank" rel="noopener"><span style="font-weight: 400;">De Energiecentrale</span></a><span style="font-weight: 400;">&#8216; already offers citizens free at-home renovation advice services and a webpage. Which contains valuable tips, an extensive renovation guide, and information on loans and grants. To complement this, the City of Ghent, supported by </span><a href="https://www.vlaio.be/nl/vlaio-netwerk/city-things-slimme-steden-en-gemeenten" target="_blank" rel="noopener"><span style="font-weight: 400;">V</span><span style="font-weight: 400;">LAIO </span><span style="font-weight: 400;">and the </span><span style="font-weight: 400;">City of Things</span></a><span style="font-weight: 400;">, requested our help to develop a dashboard prototype. The goal is to help its citizens reduce their energy consumption and make following up on renovation plans easier.</span></p>
<h2 style="margin-top: 40px;">The strategy</h2>
<p>On the one hand, we intended to develop an attractive interface, one that is easy to use, applicable on all kinds of devices, easy to read, etc. In short: a user-friendly interface where we deployed our design expertise and guidelines. The second objective, if not even more important than the first, lies in the effectiveness people will reduce or start to reduce their energy consumption.</p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-28023 size-full aligncenter" src="https://verhaert.com/wp-content/uploads/Verhaert-Blogpost-2022-Dashboard-Ghent-User-adoption-reflection-model.jpg" alt="User reflection &amp; adoption model" width="800" height="194" /></p>
<p style="text-align: center;"><span style="color: #9ea3b5; font-size: 14px; line-height: 18px;">User reflection &amp; adoption model ©VERHAERT</span></p>
<p>The intended reduction is very high and we&#8217;ll have to realize it over the different persona and types of homes. To this end, we first define this persona as a basis for selecting our workshop participants and validation exercises. Criteria for this are more than just demographic (age, income, family composition, location), it&#8217;s also about behavior. The second objective needs to be meticulously designed to avoid rejection of use by the target audience and thus failing to achieve effective energy savings.</p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-28023 size-full aligncenter" src="https://verhaert.com/wp-content/uploads/Verhaert-Blogpost-2022-Dashboard-Ghent-User-nudging-model.jpg" alt="User nudging model" width="800" height="194" /></p>
<p style="text-align: center;"><span style="color: #9ea3b5; font-size: 14px; line-height: 18px;">User nudging model ©VERHAERT</span></p>
<p>Our experts used cognitive design expertise and behavioral economics expertise to succeed in the second objective. These interventions are developed in a user-specific way. For example, doubters or skeptics require different solutions.</p>
<h2 style="margin-top: 40px;">Defining the functionalities of the energy dashboard</h2>
<p><span style="font-weight: 400;">Based on our user research and the criteria of the City of Ghent, we distinguished three main modules within the tool with different goals and functionalities: the house passport, the planner, and the consumption overview. </span></p>
<p><span style="font-weight: 400;">The first component, the house passport, contains all information on the state of the home. When creating a profile, you’re asked to fill out a questionnaire about the property. Through color codes, users receive a clear overview of which parts of their house urgently need to be replaced or renovated and what the outcome would be in terms of EPC label, energy savings, and budget.</span></p>
<p><span style="font-weight: 400;">The second component is the planner. Here, users can schedule their activities in a personal planner, as well as consult the neighborhood schedule. This way, they can check whether any road works could hinder their renovation.</span></p>
<blockquote><p><i><span style="font-weight: 400;">The planner seems very intelligent, you are immediately directed to the right page if you want to request a parking ban, for example. ~ Workshop participant</span></i></p></blockquote>
<p><span style="font-weight: 400;">In the third module, users can monitor their consumption. They can connect a digital meter or enter meter readings manually, allowing easy monitoring of the effects on energy consumption. In addition, they can also compare themselves with their neighbors to gain more insights.</span></p>
<blockquote><p><i><span style="font-weight: 400;">By comparing yourself with others in a similar situation, you can learn a lot. Why do they do it better? What adjustments have a significant impact? ~ Workshop participant</span></i></p></blockquote>
<p>&nbsp;</p>
<h2>Involving the citizens of Ghent</h2>
<p><span style="font-weight: 400;">Our innovation and design consultants organized several user research workshops to involve citizens in developing the dashboard. We did this to make sure the platform met not only the needs of the City of Ghent but also those of the citizens, the future users. In the first workshops, we set up mood boards for each of our possible target audiences and mockups of the features. We then verified these with the input of our participants to finetune the main look and feel, and direction of each of the functionalities and features.</span></p>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-28023 size-full aligncenter" src="https://verhaert.com/wp-content/uploads/dashboard-stadgent-2.jpg" alt="" width="800" height="194" /></p>
<p style="text-align: center;"><span style="color: #9ea3b5; font-size: 14px; line-height: 18px;">Dashboard mock-up ©VERHAERT</span></p>
<p>Once we had a compelling combination of functionalities, we focused on refining the interface, user experience, and layout. With different working <a href="https://verhaert.com/services/strategic-design/#use-case" target="_blank" rel="noopener">prototypes</a>, participants could test the platform in real-time at an early stage. This allowed us to test the digital experience and interactions, and improve the interface. Thanks to the valuable feedback and insights from each workshop, we could further fine-tune the interface. We could also come up with an intuitive, user-friendly, and service-centric design.</p>
<p>Want to read more? Discover our <a href="https://verhaert.com/insights/blog/" target="_blank" rel="noopener">blog</a> and <a href="https://verhaert.com/perspectives/" target="_blank" rel="noopener">perspectives</a>!</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/si/industry/online-dashboard-to-boost-energy-efficient-renovations-in-ghent/">Online dashboard to boost energy-efficient renovations in Ghent</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/si/industry/online-dashboard-to-boost-energy-efficient-renovations-in-ghent/">Online dashboard to boost energy-efficient renovations in Ghent</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
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		<title>9 AI trends in FMCG, food &#038; beverages</title>
		<link>https://verhaert.com/insights/blog/di/fmcg/artificial-intelligence/9-ai-trends-in-fmcg-food-and-beverages/</link>
		
		<dc:creator><![CDATA[Lieven Claeys]]></dc:creator>
		<pubDate>Wed, 27 Apr 2022 13:25:33 +0000</pubDate>
				<category><![CDATA[Artificial intelligence]]></category>
		<category><![CDATA[Circularity]]></category>
		<category><![CDATA[Digital transformation]]></category>
		<guid isPermaLink="false">https://verhaert.com/?p=30538</guid>

					<description><![CDATA[<p>Artificial intelligence is being applied more and more in all steps of the food and beverage value chain. Check out 9 trends in our projects.</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/di/fmcg/artificial-intelligence/9-ai-trends-in-fmcg-food-and-beverages/">9 AI trends in FMCG, food &#038; beverages</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/di/fmcg/artificial-intelligence/9-ai-trends-in-fmcg-food-and-beverages/">9 AI trends in FMCG, food &#038; beverages</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Artificial intelligence is being applied more and more in all steps of the food and beverage value chain. From automated research and better planning, to smart devices that monitor product quality and boost sales through personal recommendations.<br />
</strong></p>
<p><img loading="lazy" decoding="async" style="margin-bottom: 15px;" src="https://verhaert.com/wp-content/uploads/Verhaert-Blog-2022-9-AI-trends-in-fmcg.jpg" alt="Banner 9 AI trends in FMCG" width="762" height="457" /></p>
<p>At Verhaert, the AI Lab experts picked up the following trends from our customers’ questions and projects. In a <a href="https://verhaert.com/perspective-on-now-is-the-time-for-artificial-intelligence/" target="_blank" rel="noopener">previous article</a>, we discussed how AI is on its way to continuously, but radically change our lives and businesses. It’s crucial to start working on an AI vision and roadmap today. Not only to capture the value of new applications, but also to learn, implement the necessary changes and stay relevant in the future. Let’s take a look at these nine trends in our customers’ questions and projects.</p>
<h2>Downstream</h2>
<h3 style="color: #7ac143;">Personalization &amp; gamification of consumer interaction</h3>
<p><strong>Challenge:</strong> How to increase customers convenience and personalizing user experience<br />
<strong>Solution:</strong> Artificial intelligence allows you to personalize user interactions and even identify new parameters for personalization and differentiation. AI can also recognize demographic or behavioral patterns and adapt to them in real time. Personalized recommendations, predictive maintenance, automated additional orders and smart subscriptions, there are so many possibilities. In smart appliances, like kitchen appliances, dispensers, servers and vending machines, natural language processing and computer vision can create attractive user interfaces based on body language, spoken interaction and the user’s tone of voice.</p>
<h3 style="color: #7ac143;">Real time optimization, premiumization</h3>
<p><strong>Challenge:</strong> How to ensure optimal product quality and the correct use of a device in the field (dispenser/server)<br />
<strong>Solution:</strong> Smart devices can automatically monitor, control and adjust parameters in real time to ensure the best quality for end users. Systems can detect anomalies and suggest actions. Let’s say you have a fancy juicer and you want to optimize the extraction of juice from some fruit that you put in. By measuring various aspects of the fruit and the environment in real time, we can enable an algorithm to optimize the juicing process.</p>
<h3 style="color: #7ac143;">Sales planning, logistics &amp; stock management</h3>
<p><strong>Challenge:</strong> How to increase revenue and reduce costs<br />
<strong>Solution:</strong> According to this <a href="https://www.mckinsey.com/~/media/mckinsey/industries/semiconductors/our insights/smartening up with artificial intelligence/smartening-up-with-artificial-intelligence.ashx" target="_blank" rel="noopener">McKinsey report</a>, AI could prevent up to 65% of lost sales due to stock-outs, and save between 10 and 50% of warehousing costs within certain industries. By combining historical and current data, specialized AI systems can make more accurate predictions, avoiding errors in the logistics chain and optimizing stock management.</p>
<h3 style="color: #7ac143;">Market analysis &amp; pattern recognition</h3>
<p><strong>Challenge:</strong> How to leverage on data and derive patterns for valuable insights<br />
<strong>Solution:</strong> Companies sit on vast collections of data from sales, use of dispensers, machines and vending systems, reviews and other retail data, but fail to recognize hidden patterns in this data. However, these patterns can provide valuable insights to develop winning product and market strategies, because pattern recognition systems go far beyond standard market segmentation analysis. Customers and locations can be classified much more precisely and quickly in terms of location, seasonal cycles, demographics, weather patterns, etc. These same systems can also suggest locations where specific products are always selling well and support and simulate price optimizations.</p>
<h3 style="color: #7ac143;">Customer sentiment analysis</h3>
<p><strong>Challenge:</strong> How to understand customer appreciation in a less time-consuming way<br />
<strong>Solution:</strong> Understanding exactly how consumers feel about your products and services is invaluable, but extracting insights from endless lists of reviews or complaints is a time-consuming activity with uncertain results. Artificial intelligence is already able to detect and classify sentiment in written and spoken language, and there are breakthroughs in recognizing emotions in facial expressions. In combination with other systems, these technologies can search through large data streams, classify them and help to escalate important messages, support customer service functions and gain insights into appreciation and hidden problems.</p>
<h2>Upstream</h2>
<p>Where the previous examples focused more on the end user, there’s also a constant stream of innovations and potential improvements upstream in:</p>
<h3 style="color: #7ac143;">Process automation</h3>
<p><strong>Challenge:</strong> Production processes might have bottlenecks through steps that can currently not be performed by machines<br />
<strong>Solution:</strong> Through robotics and AI a lot of processes that could previously only be performed by humans, can now be automated. The enabler here is not necessarily the robotics, as many might believe, but the perception. These are the type of algorithms that give meaning to what they observe. Think of packaging products, gathering the required items for an order or even quality control.</p>
<h3 style="color: #7ac143;">In-line and at-line quality control</h3>
<p><strong>Challenge:</strong> Improve quality control with less effort<br />
<strong>Solution:</strong> Quality control is one of the most important reasons that human personnel is still required in automated production lines. Through perception algorithms, quality inspection systems can be created to ensure the quality of the products being produced. Spoiled food, ripped packaging and other defects can all be detected and be dealt with in a fully automized way.</p>
<h3 style="color: #7ac143;">Safe work environments</h3>
<p><strong>Challenge:</strong> Ensure safety on the work floor<br />
<strong>Solution:</strong> Perception systems can also be put into use to ensure safety in the workplace. Moving machines can detect when a human is in the vicinity and plan their actions accordingly. Aside from not hitting humans, it is also important to ensure that the machines themselves are operating correctly. For this task we can call upon certain predictive maintenance algorithms to detect when this is not the case.</p>
<h3 style="color: #7ac143;">Minimizing maintenance costs</h3>
<p><strong>Challenge:</strong> Determine the ideal time to perform maintenance on your machines<br />
<strong>Solution:</strong> Through predictive maintenance you can get good estimations of the state of your machines and when they are expected to fail. With this knowledge you can determine the ideal time to perform maintenance on these machines, minimizing costs while also ensuring that your machines won’t break down.</p>
<p>How can you apply these nine trends in your products, services or businesses? A 360° innovative product vision of your project helps you to visualize the possibilities of AI for user experience, products and processes. Verhaert can provide development and consulting services in artificial intelligence applications, combining deep knowledge of AI technology with a system engineering approach. Starting from your AI idea or vision, we make AI concrete by building rapid prototypes and demonstrators. We also support companies in creating and fine-tuning a powerful and realistic AI product vision.</p>
<p>Interested in how to identify the AI opportunities for your business and other AI content? Check out our <a href="https://verhaert.com/insights/blog/?_blogs_topics=artificial-intelligence-blog" target="_blank" rel="noopener">blogs</a> and <a href="https://verhaert.com/perspectives/?_perspective_topics=artificial-intelligence" target="_blank" rel="noopener">perspectives</a>!</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/di/fmcg/artificial-intelligence/9-ai-trends-in-fmcg-food-and-beverages/">9 AI trends in FMCG, food &#038; beverages</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/di/fmcg/artificial-intelligence/9-ai-trends-in-fmcg-food-and-beverages/">9 AI trends in FMCG, food &#038; beverages</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
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