Although innovation program managers can cradle ambitious plans of a smooth-running innovation engine, reality is often that the context for change is sticky. Rather than fighting for budget and leadership buy-in, and creating frustrated innovation champions, it is better to take it one step at the time. Building an innovation culture is often mainly about change management, so let’s investigate how to get everyone on board.

Understanding stakeholders

For newly appointed innovation managers, setting up initiatives across the organization can be challenging for various reasons. To avoid opening Pandora’s box, they need to set expectations straight. What is often coined pejoratively as ‘innovation theatre’ might actually be an essential first step to rattle the cage in the organization. Not every company is ready for advanced innovation accounting and ROI optimization yet.

Innovation champions require a platform, clarity and support

Whenever you poke potential innovation champions to participate in ideation campaigns or idea development programs, it is paramount to understand that they are likely to put in the extra hours. In return they expect to gain an interesting learning experience of creativity and entrepreneurship and a platform for visibility in the company. So, whatever initiative you are launching, be clear about what will be in it for them. Even if there is no fixed process for further idea development yet. Failing to provide clarity will create frustration that generate the fastest way towards resignations by disappointed innovators.

Leadership requires manageable processes and mid-term vision

Securing endured support and budget from the leadership comes with a price. Program will be monitored in a way the management is used to, probably both in a data-driven and gut-feeling way. Align firmly about what you want to achieve, as ROI or ‘innovations to the market’ will rarely be feasible metrics. In lower maturity levels, it would rather be about how many colleagues were involved, participant satisfaction scores etc.

Operational management requires tangible growth opportunities

Middle management can be great enablers or blockers for your innovation program. They can endorse their workforce to participate or complain about a lack of tangible about for their business unit with upper management. So once again, be concise about what they can expect in terms of output (in year 1-2-3). Hear them out on what is keeping them up at night and how your innovation program can alleviate that. Consider also team collaboration, personal development, employer branding etc. as added value.