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	<title>Product Innovation Archives &#8226; Verhaert Masters in Innovation</title>
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	<title>Product Innovation Archives &#8226; Verhaert Masters in Innovation</title>
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		<title>The hidden cost of playing it safe in hardware design</title>
		<link>https://verhaert.com/insights/blog/pi/the-hidden-cost-of-playing-it-safe-in-hardware-design/</link>
		
		<dc:creator><![CDATA[Manu Pepermans]]></dc:creator>
		<pubDate>Fri, 16 Oct 2026 12:52:33 +0000</pubDate>
				<category><![CDATA[Product innovation]]></category>
		<category><![CDATA[Embedded systems]]></category>
		<category><![CDATA[Product Innovation]]></category>
		<guid isPermaLink="false">https://verhaert.com/?p=43390</guid>

					<description><![CDATA[<p>Field demos aren't finished products. Learn how four strategic principles can turn smart agricultural robotics into reliable tools.</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/pi/the-hidden-cost-of-playing-it-safe-in-hardware-design/">The hidden cost of playing it safe in hardware design</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/pi/the-hidden-cost-of-playing-it-safe-in-hardware-design/">The hidden cost of playing it safe in hardware design</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
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										<content:encoded><![CDATA[<p><strong>Scope creep happens fast. A basic product quickly demands wireless connectivity, an interactive display, secure remote updates and a few more ‘what if?’ feature requests. For engineering teams under tight deadlines, the easy default is to either add a second chip or default to a complex Linux processor with additional memory peripherals just to manage the software burden. It feels like a safe, low-risk move in R&amp;D, but it drives up Bill of Materials (BOM) costs, complicates the supply chain and doubles long-term firmware maintenance.</strong></p>
<p><strong>On a recent project, we took a bolder route: we ran everything through a single embedded microcontroller unit (MCU).</strong></p>
<p><img fetchpriority="high" decoding="async" class="alignnone wp-image-43393 size-full" src="https://verhaert.com/wp-content/uploads/2026-Blog-single-chip.png" alt="banner image for embedded hardware design blog" width="800" height="400" srcset="https://verhaert.com/wp-content/uploads/2026-Blog-single-chip.png 800w, https://verhaert.com/wp-content/uploads/2026-Blog-single-chip-300x150.png 300w, https://verhaert.com/wp-content/uploads/2026-Blog-single-chip-768x384.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></p>
<h2>The false comfort of extra silicon</h2>
<p><span style="font-weight: 400;">Product development rarely goes in a straight line. Features get added late, a complete board respin costs weeks or months, and a missed launch window costs far more. So when an existing product needs a new capability, the shortcut is to offload the new task to a second chip instead of reworking the hardware design. The same thinking applies to processor choice, where an expensive chip with plenty of headroom can absorb heavier calculations and processes, so the code doesn’t need to be as optimized. </span></p>
<p><span style="font-weight: 400;">The project looks safe in the short term, and that is exactly what makes these shortcuts so tempting. The cost shows up later on every unit shipped, as a more complex board, more components and a higher bill of materials (BOM).</span></p>
<p><span style="font-weight: 400;">Value engineering takes the opposite approach. Rather than just adding silicon, it analyzes the product architecture to remove cost, complexity and unnecessary components without losing function or quality. In practice, that means tight memory use, careful real-time scheduling and no extra silicon that isn’t pulling its weight.</span></p>
<h2>Squeezing a multi-protocol system into one chip</h2>
<p><span style="font-weight: 400;">We put value engineering to the test when a client asked us to integrate concurrent Bluetooth, Wi-Fi, Ethernet, NFC, and AirPrint into a high-performance label printer. Standard practice would have split the workload across two chips; one chip handles communication protocols on one side and real-time print control on the other.</span></p>
<p><span style="font-weight: 400;">Instead of accepting multi-chip bloat or heavy inter-chip communication overhead, we built the whole system around a single </span>NXP RW610 <span style="font-weight: 400;">MCU. We ran all protocols concurrently and used the chip close to its full capacity.</span></p>
<ul style="padding-left: 40px; padding-bottom: 20px;">
<li style="font-weight: 400;" aria-level="1"><b>Connectivity &amp; security: </b><span style="font-weight: 400;">AirPrint (IPPS and mDNS) is supported over Wi-Fi, Ethernet and USB, alongside Bluetooth and NFC for label detection. Secured with a hardware root of trust, a tamper-resistant component built into the silicon.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Deterministic real-time control:</b><span style="font-weight: 400;"> Maintained microsecond-precision timing for physical print head control.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Maximized memory:</b><span style="font-weight: 400;"> Re-engineered memory allocation and system code to fit the complete stack into tight onboard storage.</span></li>
</ul>
<p><span style="font-weight: 400;">Without the headroom of a second chip, every feature has to earn its place in memory and processing time. We managed that by setting a memory budget early and kept enough flash free for secure over-the-air (OTA) updates. </span></p>
<p><span style="font-weight: 400;">The single chip architecture passed our worst case stress test–handling all active interfaces while printing at maximum speed. And by building the firmware on Zephyr, we gained built-in OTA capabilities and a maintained security stack ready for the Cyber Resilience Act (CRA). That shows meeting modern cybersecurity requirements doesn’t call for overly complicated hardware and software.</span></p>
<h2>Less silicon, better margins</h2>
<p><span style="font-weight: 400;">The most direct win sits right on the balance sheet: eliminating the secondary processor saved </span><b>5 to 10 euros from the unit BOM cost</b><span style="font-weight: 400;">. For a product shipping 100,000 units a year, that’s up to 1 million euros dropping straight back into your gross margins every year.</span></p>
<p><span style="font-weight: 400;">Getting there took real engineering effort. We took over the existing firmware, moved it onto the new MCU and integrated the communication stack alongside it, without disrupting the functionality the product already had. By not using an extra chip, we eliminated inter-processor communication bugs, dual bootloaders and the ongoing headache of managing dual-firmware updates. Everything now runs on one framework, with one unified codebase. The result is a system that is much easier to maintain. </span></p>
<p><span style="font-weight: 400;">Fewer components on the board also transform supply chain and field reliability. A leaner printed circuit board (PCB) minimizes vendor dependencies, protects production against component shortages and removes potential hardware failure points in the field.</span></p>
<h2>Are you paying for hardware you don&#8217;t need?</h2>
<p><span style="font-weight: 400;">Before you commit to a larger processor or add a secondary chip on your next board revision, ask your team: </span><b>Are we really maximizing our silicon, or are we paying for extra hardware we don&#8217;t need?</b></p>
<p><span style="font-weight: 400;">At <a href="https://verhaert.com/offerings/product-innovation/">Verhaert Product Innovation</a>, we bring deep R&amp;D expertise and smart engineering together to optimize product architecture for maximum performance and profitability. Whether you are facing manufacturing cost challenges with an existing product or preparing a major redesign to protect your margins in production, we can help.</span></p>
<p><span style="font-weight: 400;">Reach out to explore how we can optimize your hardware design and cut your unit BOM costs!</span></p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/pi/the-hidden-cost-of-playing-it-safe-in-hardware-design/">The hidden cost of playing it safe in hardware design</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/pi/the-hidden-cost-of-playing-it-safe-in-hardware-design/">The hidden cost of playing it safe in hardware design</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
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		<title>Robustness over intelligence: Making agricultural robotics reliable in the real world</title>
		<link>https://verhaert.com/insights/blog/pi/robustness-over-intelligence-making-agricultural-robots-reliable-in-the-real-world/</link>
		
		<dc:creator><![CDATA[Michiel Kraijer]]></dc:creator>
		<pubDate>Thu, 24 Sep 2026 14:42:29 +0000</pubDate>
				<category><![CDATA[Product innovation]]></category>
		<category><![CDATA[Product Innovation]]></category>
		<category><![CDATA[Stage-Gate Process]]></category>
		<category><![CDATA[Technology Development]]></category>
		<guid isPermaLink="false">https://verhaert.com/?p=43317</guid>

					<description><![CDATA[<p>Field demos aren't finished products. Learn how four strategic principles can turn smart agricultural robotics into reliable tools.</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/pi/robustness-over-intelligence-making-agricultural-robots-reliable-in-the-real-world/">Robustness over intelligence: Making agricultural robotics reliable in the real world</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/pi/robustness-over-intelligence-making-agricultural-robots-reliable-in-the-real-world/">Robustness over intelligence: Making agricultural robotics reliable in the real world</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Agricultural robots are getting smarter, but are they really reliable? At the recent Vision + Robotics Parcours (Wageningen) and Smart Farming Pavilion at Agrotechniek Holland (Biddinghuizen) in September, I saw firsthand how AI, computer vision, advanced sensing and autonomous navigation are enabling machines to tackle increasingly complex agricultural tasks. Yet, as impressive as these field demonstrations are, can these machines keep working in unpredictable farming conditions?</strong></p>
<p><img decoding="async" class="alignnone size-full wp-image-43335" src="https://verhaert.com/wp-content/uploads/2026-Blog-agri-robots.png" alt="" width="800" height="400" srcset="https://verhaert.com/wp-content/uploads/2026-Blog-agri-robots.png 800w, https://verhaert.com/wp-content/uploads/2026-Blog-agri-robots-300x150.png 300w, https://verhaert.com/wp-content/uploads/2026-Blog-agri-robots-768x384.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></p>
<h2><strong>A successful demo is not a reliable product</strong></h2>
<p><span style="font-weight: 400;">In a working farm, you’ll encounter different crops, varying terrain, unpredictable weather and differing skills of human operators. These factors interact in unpredictable ways, meaning a vision system that performs perfectly in morning sunlight can easily fail when dust hits the sensors during an afternoon harvest.</span></p>
<p><b>The engineering challenge is not just to make robots smarter, but to make them predictable, resilient and manageable beyond controlled environments. </b><span style="font-weight: 400;">Teams may find themselves running endless edge case tests, expanding validation programs, redesigning sensors and perception systems, investigating field issues that are difficult to reproduce, and struggling to determine when the machine is truly ready for deployment.</span></p>
<h2><b>Smarter shouldn’t mean more work</b></h2>
<p><span style="font-weight: 400;">The promise of agricultural robotics is simple: take work off the farmer’s hands. But when a machine is not ready for the conditions it encounters, that promise can quickly be reversed.</span></p>
<p><span style="font-weight: 400;">A robot that needs frequent supervision, manual intervention or troubleshooting may be autonomous on paper, but still creates work in practice. Farmers may have to monitor its performance, step in when it gets stuck, correct errors, manage exceptions or adapt their workflow around the machine. </span><b>The technology should adapt to the realities of the farm, not require the farmer to constantly adapt to the technology.</b></p>
<h2><b>Strategic principles for engineering reliability</b></h2>
<p><span style="font-weight: 400;">Making agricultural robotics reliable is not about eliminating every unexpected scenario. Once deployed in the field, that is simply impossible. It is about building systems and processes that can identify uncertainty, learn from it and respond safely:</span></p>
<ol style="padding-left: 20px; padding-bottom: 20px;">
<li>
<h3><b>Turn edge cases into a structured learning process</b></h3>
</li>
</ol>
<p><span style="font-weight: 400;">Edge cases aren’t isolated failures, they are valuable signals about where a system still lacks robustness. But R&amp;D teams shouldn’t have to wait for every failure to happen before they can learn from it.</span></p>
<p><b><a href="https://verhaert.com/insights/blog/si/the-future-of-feedback-synthetic-users-to-accelerate-innovation/">Synthetic user personas</a> allow development teams to anticipate how operators, especially those less tech-savvy or working under high-stress field conditions, interact with new machinery interfaces. By modeling these human-machine interaction risks alongside synthetic environmental edge cases, teams can refine user workflows and system prompts well before field testing.</b></p>
<p><span style="font-weight: 400;">Want to explore this approach further? Our </span><a href="https://verhaert.com/insights/webinars/pm/accelerating-innovation-product-development/"><span style="font-weight: 400;">webinar</span></a><span style="font-weight: 400;"> on accelerating product development dives deeper into how AI, synthetic users and LLMs can help teams accelerate innovation while reducing risk.</span></p>
<ol style="padding-left: 20px; padding-bottom: 20px;" start="2">
<li>
<h3><b> Design for safe failure and continuous validation</b></h3>
</li>
</ol>
<p><span style="font-weight: 400;">No autonomous system will perform perfectly in every situation. The question is what happens when it encounters something it does not understand.</span></p>
<p><span style="font-weight: 400;">Robust agricultural robots need clear fallback behaviors, safe failure modes and mechanisms for handling uncertainty. But these cannot be designed and tested once and then considered done. <b>Simulation, laboratory testing and field operation should form a continuous feedback loop, where every new scenario helps refine requirements, improve the system and strengthen the next round of validation.</b></span></p>
<p><span style="font-weight: 400;">The result is a machine that learns from every testing cycle, making it more resilient to the conditions it will face in the real world.</span></p>
<ol style="padding-left: 20px; padding-bottom: 20px;" start="3">
<li>
<h3><b> Deploy autonomy incrementally</b></h3>
</li>
</ol>
<p><span style="font-weight: 400;">By automating specific tasks or operating within defined conditions first, teams can build confidence, gather real-world data and expand the system&#8217;s capabilities step by step. This also makes it easier to identify where autonomy delivers real value and where human oversight is still needed. </span></p>
<p><span style="font-weight: 400;">Aiming for unassisted autonomy from day one rarely works in unpredictable field conditions. This safety-first reality was highlighted during the Vision + Robotics event, where an autonomous harvester was demonstrated with a human supervisor seated inside, specifically to manage safety risks during operation<strong>. Taking an incremental approach allows engineering teams to satisfy strict safety requirements, validate perception edge cases in real conditions, and build proven reliability before removing human oversight entirely.</strong></span></p>
<ol style="padding-left: 20px; padding-bottom: 20px;" start="4">
<li>
<h3><b> Build the infrastructure to support learning in the field</b></h3>
</li>
</ol>
<p><span style="font-weight: 400;">Reliable autonomy depends not only on the robot itself, but also on the infrastructure around it. <strong>Virtual training environments can help greenhouse robots learn from a wider range of scenarios before deployment. Live vision can support harvesting robots in adapting to changing conditions. And strong remote service capabilities can help teams monitor, diagnose and improve machines once they are in the field.</strong></span></p>
<p><span style="font-weight: 400;">This approach becomes even more powerful when machines are connected. <strong>Instead of farmers managing each device individually, linked devices can share data, coordinate tasks and work together as part of a wider ecosystem.</strong></span></p>
<p><span style="font-weight: 400;">But building reliable connected systems needs a digital backbone that can keep up. Learn how to build one that is reliable, scalable and maintainable through </span><a href="https://verhaert.com/insights/webinars/di/building-the-digital-backbone-of-smart-connected-devices/"><span style="font-weight: 400;">our webinar</span></a><span style="font-weight: 400;">.</span></p>
<h2><b>From smart to trusted</b></h2>
<p><span style="font-weight: 400;">Farmers don&#8217;t buy &#8220;smart&#8221; robots, they buy robust and durable machines that get the job done day in and day out. Achieving that level of trust demands more than clever algorithms. <strong>It requires a </strong></span><strong><a href="https://verhaert.com/offerings/product-innovation/">disciplined product development process</a> that respects field conditions, manages risk methodically, and prioritizes long-term performance over a short-term spectacle.</strong></p>
<p><span style="font-weight: 400;">If you’re ready to bridge the gap between initial innovation and field-ready reliability, let’s connect. Together, we can refine your product roadmap, manage engineering risk, and build trusted solutions that lead tomorrow’s agricultural market.</span></p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/pi/robustness-over-intelligence-making-agricultural-robots-reliable-in-the-real-world/">Robustness over intelligence: Making agricultural robotics reliable in the real world</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/pi/robustness-over-intelligence-making-agricultural-robots-reliable-in-the-real-world/">Robustness over intelligence: Making agricultural robotics reliable in the real world</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
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		<title>How Zehnder and Verhaert Nederland drive structural innovation</title>
		<link>https://verhaert.com/insights/blog/pi/zehnder-verhaert-structural-innovation-strategy/</link>
		
		<dc:creator><![CDATA[Michiel Kraijer]]></dc:creator>
		<pubDate>Wed, 11 Feb 2026 11:19:08 +0000</pubDate>
				<category><![CDATA[Product innovation]]></category>
		<category><![CDATA[Product Innovation]]></category>
		<category><![CDATA[Stage-Gate Process]]></category>
		<category><![CDATA[Technology Development]]></category>
		<guid isPermaLink="false">https://verhaert.com/?p=41868</guid>

					<description><![CDATA[<p>Discover how Zehnder and Verhaert Nederland drive structural innovation using a strategic Stage-Gate process and deep technical expertise.</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/pi/zehnder-verhaert-structural-innovation-strategy/">How Zehnder and Verhaert Nederland drive structural innovation</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/pi/zehnder-verhaert-structural-innovation-strategy/">How Zehnder and Verhaert Nederland drive structural innovation</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Innovating in a technical, international market requires more than strong ideas alone. It demands structure, clear decision-making, and the right combination of capabilities. At Zehnder, a leading manufacturer of ventilation and climate systems, product innovation is therefore not a standalone initiative but a continuous, strategic process. In its collaboration with <a href="https://verhaert.com/netherlands" target="_blank" rel="noopener">Verhaert Nederland</a>, the company found exactly the support it needed to make innovation both manageable and scalable.</strong></p>
<p><img decoding="async" style="margin-bottom: 15px;" src="https://verhaert.com/wp-content/uploads/2026-Blog-How-Zehnder-and-Verhaert-Nederland-drive-structural-innovation.png" alt="Zehnder and Verhaert Nederland drive structural innovation" /></p>
<p><a href="www.zehnder.be" target="_blank" rel="noopener">Zehnder</a> is widely recognized in the market for Swiss quality and precision; and not by coincidence. The Ventilation business unit is the company’s growth engine and invests consistently in technology development. “We cannot and do not want to compete on price,” says <a href="https://www.linkedin.com/in/denis-van-bezu-bb43b94/" target="_blank" rel="noopener">Denis van Bezu</a>, Director Group Product Management Ventilation. “Our strategy is to develop best-in-class products that lead technologically and meet increasingly stringent market and regulatory requirements.”</p>
<h2 style="margin-top: 30px;">Innovation as a structured process</h2>
<p>Within Zehnder, international R&amp;D teams work on a broad portfolio, ranging from balanced <a href="https://www.zehnder.be/nl/ventilatie" target="_blank" rel="noopener">ventilation</a> to systems that not only refresh air but also cool, heat and condition it. “We deliberately separate innovation from day-to-day product development,” Van Bezu explains. “In addition to a product roadmap, we work with a technology roadmap that explores future technological building blocks. New technologies are first investigated in small technology innovation projects before finding their way into concrete products.”</p>
<p><img decoding="async" style="margin-bottom: 15px;" src="https://verhaert.com/wp-content/uploads/1CCA05E4-1F01-4C9B-9D05-4715BEFDEC17.jpg" alt="Denis van Bezu" /></p>
<h2 style="margin-top: 30px;">From agile chaos to predictable progress</h2>
<p>When Van Bezu joined Zehnder, product development followed Agile Scrum principles. “That can work well for software, but for complex physical products it proved to be a recipe for delays and misalignment,” he says. Projects ran over schedule, and outcomes did not sufficiently align with the original objectives.</p>
<p><a href="https://beacon.nl/" target="_blank" rel="noopener">BEACON (part of Verhaert Nederland)</a> supported Zehnder in redesigning and re-implementing its Stage-Gate process and provided experienced project managers who brought structure, transparency, and momentum. This approach not only laid the foundation for successful projects but also enabled Zehnder to build its own international project management organization.</p>
<h2 style="margin-top: 30px;">How the BEACON-Verhaert approach secures Zehnder’s innovation path</h2>
<p>In a later phase, the strength of the BEACON and Verhaert combination became particularly evident. Zehnder requested an independent analysis of an existing product that was not meeting commercial expectations. While BEACON ensured structured project management, clear scope, and well-defined deliverables, Verhaert contributed deep technical expertise across electronics, mechanics, and system architecture.</p>
<p>The result was a thorough, multidisciplinary analysis with well-founded recommendations. “We didn’t get any ‘low-hanging fruit,’ which I may have secretly hoped for,” Van Bezu reflects. “But it did deliver strategic insights that confirmed we are already making the right technological choices at Zehnder. Validation from an expert partner with experience across multiple industries is incredibly valuable. It shows that our decisions are sound and highlights where future opportunities lie, for example, in the further development of a new electronics platform. I expect we will evaluate our designs this way more often in the future together with Verhaert.”</p>
<h2 style="margin-top: 30px;">One point of contact, maximum impact</h2>
<p>A key advantage for Zehnder was the BEACON project manager&#8217;s bridging role. This provided a single point of contact, clear deliverables, speed, and, at the same time, access to a broad team of Verhaert specialists. As a result, the collaboration remained transparent and effective, even in an international setting with numerous stakeholders involved.</p>
<h2 style="margin-top: 30px;">Future-proof innovation</h2>
<p>Zehnder operates in a market undergoing rapid change. European sustainability ambitions, evolving indoor climate requirements, and the growing demand for energy-efficient cooling make innovation more urgent than ever. The ambition is clear: to solidify their position as an industry leader, with products that customers, installers and architects genuinely enjoy working with.</p>
<p>The collaboration with Verhaert Nederland aligns seamlessly with that ambition. By working with a partner in a supportive role, helping Zehnder can organize, validate and accelerate innovation more effectively. While BEACON provides control, structure, and clarity in decision-making, Verhaert delivers technical depth and an innovative, cross-sector perspective.</p>
<p>For Zehnder and any forward-thinking organization, this partnership provides the strategic foundation to turn complex challenges into long-term market leadership. It is a proven model in which structured management meets deep technical insight, ensuring innovation isn&#8217;t just a goal but a sustained competitive advantage.</p>
<p>The post <a rel="nofollow" href="https://verhaert.com/insights/blog/pi/zehnder-verhaert-structural-innovation-strategy/">How Zehnder and Verhaert Nederland drive structural innovation</a> appeared first on <a rel="nofollow" href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
<p>The post <a href="https://verhaert.com/insights/blog/pi/zehnder-verhaert-structural-innovation-strategy/">How Zehnder and Verhaert Nederland drive structural innovation</a> appeared first on <a href="https://verhaert.com">Verhaert Masters in Innovation</a>.</p>
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