Will 2024 be the year of industry-wide adoption for generative AI? While 2023 witnessed the explosive growth of the technology, many companies are only exploring its potential. From revolutionizing traditional methodologies to unlocking untapped dimensions of creativity, together we’ll examine how generative AI is poised to reshape the entire product development process. Join us on this journey to uncover the best way to integrate GenAI into your innovation process.
The traditional role of product designers
The traditional role of product designers and developers is undergoing a profound transformation in the wake of generative AI’s surge. As we delve into 2023, professionals worldwide are wrestling with how to leverage new toolchains to enhance their value proposition. McKinsey wrote an article in 2020 about ‘how generative design could reshape the future of product development’, indicating more than anything else that most consultants were underestimating the potential of this new technology.
At the core of product design lies the principle of human-centered design, a cornerstone of the design thinking methodology. It’s about getting into the users’ shoes and seeing the world from their perspective. Yet, reaching and understanding certain customers can prove challenging. For some in the B2B ecosystem, the challenge is even bigger.
Another major archetypical blueprint in the design process is the double diamond (Discover – Define – Develop – Deliver), mostly in combination with portfolio management and stage-gated governance. Leading companies have been optimizing their development processes to implement agile PM principles to increase speed to insight and speed to market.
With the surge of generative AI, the window of competitive advantage is rapidly narrowing. It’s time for product developers and innovators to seize the opportunity and embrace this transformative technology. By harnessing the power of generative AI, professionals can streamline their processes, accelerate innovation, and gain a decisive edge in the marketplace.
Curious about new toolchains for product developers and innovators? Continue reading!
