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DesignLab Improve user experiences, better marketability and cost-efficient production

DesignLab

Mastering user centered design

Masters in Innovation provides strategic design services to improve user experiences and create superior usability. Moreover, it will better your marketability and optimize your production cost. Our efforts will fuel the added value of your products, hence maximize their intrinsic economic value.

Let’s talk

Gerd Van Cauteren

Gerd Van Cauteren
T +32 3 250 19 00

Get in touch with Gerd

“Design quality is about consistency of the look, sound and feel. Human centered design thinking is a solution to deal with complex innovation challenges.”

David Pas, former Coordinator DesignLab

Watch the interview (3 min)

VERSATILE SKILLS & SERVICES

Strategies

  • User experience improvement
  • Ergonomics and usability
  • Brand enhancement
  • Look and feel

Services

  • UX design
  • Use case analysis
  • Consumer and user observation
  • Service design
  • New product ideation
  • New concept generation
  • Feature design

Industrial support

  • Artist impressions
  • 2D/3D Modeling (ProEngineer, Photoshop…)
  • Mock-ups
  • Rapid prototyping
  • Consumer observation

Some of our success stories

  • Barco Demetra combines the best of analog and digital imaging in one flexible, wireless handheld device.
    SMART LIFE SCIENCES
  • An online dashboard to boost energy-efficient renovations in the City of Ghent.
    SMART FMCG
  • The Antelope Dx home diagnostic solution is a compact, hand palm-size testing platform.
    SMART LIFE SCIENCES
  • Novy Mood is a cooker hood with recirculation and lighting in one.
    SMART FMCG
  • Cefaly CeCe is a simple, intuitive App to track your migraine triggers and symptoms.
    SMART LIFE SCIENCES
  • Bosch Eyes is a WiFi outdoor camera with an integrated lamp.
    SMART FMCG
  • Toro Tempus is a smart controller to simplify watering your garden.
    SMART FMCG

Get in touch

Interested in our product and service design services? Get in touch with David for your strategic innovation, we’re looking forward to helping you.

Verhaert group

Verhaert Masters in Innovation is a pioneering innovation group helping companies and entrepreneurs to innovate, creating new products, businesses and services.

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