Innovation often starts with research into the possibilities of new technologies. When should you stop exploring technology and switch to a markets and user-focused approach? What happens when you make that turn too late, too early, or don’t even make it? How do you switch, incorporate market adoption and window of opportunity? Get insights from Nick van Helleputte, Scientific Director Circuits & Systems at imec, and Dirck Seynaeve, Project Coordinator IoT at Verhaert, on the paradox between technology push and market pull.
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