Minimizing the valley of death – the economics of emotions

The valley of death, known as the phase between exploration and successfully implemented innovation. With the current material and talent scarcity in mind, controlling this phase becomes crucial. Because success as a new product is not always a success as a business and vice versa. How can you accelerate market adoption and shorten break-even time by understanding and mastering both economic and emotional drivers? Find out during this webinar from David Pas, Coordinator InnoLab.