Webinar ‘The circular paradox’
The increasing focus on sustainability is all around us. How do you get beyond greenwashing? The next leap is to move beyond the usage of sustainable materials in products and packaging design, which will increase costs. Solving this paradox opposes challenges to continue decreasing the environmental footprint in the coming years. The challenge resides in the additional costs of using higher-value materials. How to create real, new values? Is there a need to change the classical business model to accommodate these costs and solve this paradox? Changing the existing value chain related to refurbishment, reuse, recycling and upcycling becomes an obligatory play in the field.
To reach this leap you’ll need to: intensify front-end learning, incorporate new services and business models, new ecosystems and new partnerships, and consequently look different to the product ownership. This equation becomes more and more strategic, moving beyond circular products and packaging. The ‘Circular paradox’ webinar dives into how to address the users’ ‘sustainability’ unmet hidden needs and accelerate new value chains.
During this webinar we’ll discuss how product and packaging circular design are at the heart of the circular economy, but will need to be leveraged to a next level through new materials, leveraging upon ecosystems and services.
Thursday 23 September 2021
From 9h30 till 10h45
9h30: Strategies on circularity – Packaging sustainability & beyond (Henkel)
9h55: From waste plastics to (precious) chemicals (UAntwerp)
10h20: Transformation towards circular ecosystems (Verhaert)