• Insights
    • Webinars
    • Blog
    • Perspectives
    • Toolboxes
    • Events
    • Awards
  • Offering
    • Academy
      • Innovation courses
      • Innovation programs
    • Consulting
      • Onsite consultants
      • Project management
    • Services
      • Scout it
        • Business & strategy
        • Technology management
      • Invent it
        • Proposition management
        • Feasibility & IP development
      • Create it
        • Strategic design
        • Demonstrators & prototypes
      • Scale it
        • Go-to-market
        • Industrialization & production
    • Funding
      • Innovation grants
      • Seed capital
      • Subsidy applications
    • Solutions
      • MyStartUp
      • MyStartUp Portfolio
      • MyInnovationFactory
      • MyInnovationTalent
      • MyFutureProduct
  • Markets
    • Smart Space & Security
    • Smart FMCG
    • Smart Life Sciences
    • Smart Industry
  • Capabilities
    • Strategic Innovation
      • OpenLab
      • DesignLab
      • InnoLab
    • Digital innovation
      • AILab
      • DigitalLab
      • EmbeddedLab
    • Product innovation
      • MechLab
      • PhysicsLab
      • FabLab
    • High-tech innovation
      • OpticsLab
  • Technologies
    • Technology portfolio
    • IoT & sensors
    • AI & data science
    • Robotics & autonomy
    • Cooling, heating & fluidics
  • About
    • Our story
    • News
  • Jobs
  • Contact
Verhaert Masters in InnovationVerhaert Masters in Innovation
Verhaert Masters in InnovationVerhaert Masters in Innovation
  • Insights
        • Insights

        • Perspectives
        • Blog
        • Webinars
        • Toolboxes
        • Awards
  • Offering
        • Services

        • Consulting

        • Academy

        • Funding

        • Solutions

        • Scout it
          • Business & strategy
          • Technology management
        • Invent it
          • Proposition management
          • IP management & feasibility
        • Create it
          • Strategic design
          • Demonstrators & prototypes
        • Scale it
          • Go-to-market
          • Industrialization & production
        • Onsite consultants
        • Project management
        • Innovation courses
        • Innovation programs
        • Subsidy applications
        • Seed capital
        • Innovation grants
        • MyStartUp
          • Boost your venture
          • Find your incubation program
          • MyStartUp Portfolio
        • MyInnovationFactory
          • Adjacent innovation for corporates
        • MyInnovationTalent
          • Boost your innovation capacity with on-site consultants
        • MyFutureProduct
          • Make your product smart & future-proof
  • Markets
        • Smart Space & Security

        • Microgravity
          Earth observation
          Navigation
          Exploration
          Security
        • Smart FMCG

        • Dispensers
          Cooling & heating
          Servers
          Smart packaging
          Vending equipment
        • Smart Life Sciences

        • MedTech
          BioTech
          HealthTech
          Ophthalmic
        • Smart Industry

        • Mobility & logistics
          Chemical & material
          Home, building & construction
          Manufacturing & equipment
          Energy
  • Capabilities
        • Strategic innovation

        • OpenLab
        • DesignLab
        • InnoLab
        • Digital innovation

        • DigitalLab
        • AILab
        • EmbeddedLab
        • Product innovation

        • MechLab
        • PhysicsLab
        • FabLab
        • High-tech innovation

        • OpticsLab
  • Technologies
        • Technologies

        • IoT & sensors
        • AI & data science
        • Robotics & autonomy
        • Cooling, heating & fluidics
        • Portfolio

  • About
        • About

        • News
        • Our story
  • Jobs
  • Contact

User centricity in medical products & services

17 February 2021 Posted by Frederik Aldelhof Life Sciences

As the life sciences sector is becoming aware of the importance of user-centric design, it is time to see user experience as a key building block of any medical offering, and manage the development process accordingly.

Smart medical blogpost banner

What’s happening right now?

An important recurring theme in medical conferences is the rising attention to patient centricity in medical products and services. We often see testimonials of patients groups, collaboration success stories and big pharma design evangelists stressing the importance of patient centricity in their pipeline.

This trend is not a coincidence. Three factors contribute to the growing interest in design thinking and patients centricity:

  • The growth of digital health offerings, combination products and Point-of-Care systems for non-trained users, which requires renewed and extensive Human Factor Engineering (HFE) and usability studies for safe and correct use.
  • The growing common understanding that when the patients voice is not considered, adherence lowers, rejection increases. This results in suboptimal treatments and lost investments.
  • In a world where everything is instantly available, personalized and (perceived as) smart, it is clear that medical services and products will need to evolve in the same direction.

Life sciences leaders need to understand that a deep focus on the user is crucial to long-term success. User research beyond HFE and user(/patient)-centricity has two concrete benefits for medical innovation:

  • User-centric design differentiates
    By tailoring solutions to the user needs or maybe even identifying hidden user needs, a product can differentiate from incumbent systems and be sold at a premium. Experienced designers have the necessary tools and methods to generate and validate valuable features to beat commodity and create new value.Customer-centered innovation map
  • Behavioral engineering improves adoption and adherence
    68% of medical inventions fail because of human rejection. People are reluctant to change their behavior and fear the unknown, risking a successful introduction of valuable new technologies or systems. Fortunately, innovators can use a set of tools to identify these reasons and address them to ease acceptance and increase adoption.

So what can you do?

Bringing it all together, our MyFutureProduct framework illustrates well how a modern solution is not just a device or product, but a specific combination of a product, data, services, ISO certification regulations, and so on. Combined, this results in a user experience that is offered in a business model. It is the ‘business model/user experience combination’ that will define the adoption and success of the product.

Blueprint MyFutureProduct

When developing a new offering, each of these domains will thus need to be carefully developed. Meanwhile you need to take into account how they affect the user experience and compete in the market with other ‘business model/user experience combinations’.

Currently, the medical market increasingly values user experience without compromising quality, effectiveness and cost. In order to be successful, life sciences companies will need to embed user-centered design and behavioral engineering in their innovation funnel from the early stage. This way you can save time and de-risk new innovations, increase their potential value, and hence ensure your business.

 

Any questions on this post? Submit them below and we’ll get back to you soon!

Tags: Medical innovationUser centricity
Share
7

About Frederik Aldelhof

Manager Innovation Acceleration Solutions 'Smart FMCG & Consumer'

You also might be interested in

Featured image - Medical blogpost 2

Focusing patient treatment on prevention & personalization

Feb 10, 2021

MedTech companies can transform patient treatment by focusing on prevention and personalization instead of illnesses.

Featured image - Perspective - Human Behavior Engineering

Behavioral design beyond Human Factor Engineering

Feb 5, 2020

De-risking and rejection are a crucial factor missing in the current HFE approach. The human behavior engineering framework fills that void.

Featured image - Personalized care at home

Bringing personalized care to home settings

Nov 13, 2020

Find out how health care is shifting to home settings to personalize and improve overall care and to reduce cost and time.

Like this blog? Subscribe to the blogmail and don't miss any content!
Latest life sciences blogposts
  • 10/03/2023
    6 ways digital health is transforming medical devices
  • 14/02/2023
    Innovation in the air: how to build strong medical partnerships
  • 17/01/2023
    The power of Human Behavior Engineering in hybrid operating rooms
  • 23/11/2022
    How to set up successful co-creation in innovation? A success story in robotic prosthetics
  • 03/11/2022
    The Life Sciences Paradox – Innovation in one of the most purpose-driven ecosystems

Verhaert Masters in Innovation is a pioneering innovation group helping companies and entrepreneurs to innovate, creating new products, businesses and services.

Verhaert icon LinkedIn Verhaert icon Facebook Verhaert icon SlideShare Verhaert icon YouTube Verhaert icon Twitter

SERVICES
FUNDING
SOLUTIONS
MARKETS
CAPABILITIES
TECHNOLOGY
PERSPECTIVES
BLOGS
WEBINARS
ABOUT
NEWS
JOBS
CONTACT

© 2023 Verhaert New Products & Services NV • BE 0439.039.420 • Privacy policy • Terms of use

Prev Next