• Insights
    • Webinars
    • Blog
    • Perspectives
    • Toolboxes
    • Events
    • Awards
  • Offering
    • Academy
      • Innovation courses
      • Innovation programs
    • Consulting
      • Onsite consultants
      • Project management
    • Services
      • Scout it
        • Business & strategy
        • Technology management
      • Invent it
        • Proposition management
        • Feasibility & IP development
      • Create it
        • Strategic design
        • Demonstrators & prototypes
      • Scale it
        • Go-to-market
        • Industrialization & production
    • Funding
      • Innovation grants
      • Seed capital
      • Subsidy applications
    • Solutions
      • MyStartUp
      • MyStartUp Portfolio
      • MyInnovationFactory
      • MyInnovationTalent
      • MyFutureProduct
  • Markets
    • Smart Space & Security
    • Smart FMCG
    • Smart Life Sciences
    • Smart Industry
  • Capabilities
    • Strategic Innovation
      • OpenLab
      • DesignLab
      • InnoLab
    • Digital innovation
      • AILab
      • DigitalLab
      • EmbeddedLab
    • Product innovation
      • MechLab
      • PhysicsLab
      • FabLab
    • High-tech innovation
      • OpticsLab
  • Technologies
    • Technology portfolio
    • IoT & sensors
    • AI & data science
    • Robotics & autonomy
    • Cooling, heating & fluidics
  • About
    • Our story
    • News
  • Jobs
  • Contact
Verhaert Masters in InnovationVerhaert Masters in Innovation
Verhaert Masters in InnovationVerhaert Masters in Innovation
  • Insights
        • Insights

        • Perspectives
        • Blog
        • Webinars
        • Toolboxes
        • Awards
  • Offering
        • Services

        • Consulting

        • Academy

        • Funding

        • Solutions

        • Scout it
          • Business & strategy
          • Technology management
        • Invent it
          • Proposition management
          • IP management & feasibility
        • Create it
          • Strategic design
          • Demonstrators & prototypes
        • Scale it
          • Go-to-market
          • Industrialization & production
        • Onsite consultants
        • Project management
        • Innovation courses
        • Innovation programs
        • Subsidy applications
        • Seed capital
        • Innovation grants
        • MyStartUp
          • Boost your venture
          • Find your incubation program
          • MyStartUp Portfolio
        • MyInnovationFactory
          • Adjacent innovation for corporates
        • MyInnovationTalent
          • Boost your innovation capacity with on-site consultants
        • MyFutureProduct
          • Make your product smart & future-proof
  • Markets
        • Smart Space & Security

        • Microgravity
          Earth observation
          Navigation
          Exploration
          Security
        • Smart FMCG

        • Dispensers
          Cooling & heating
          Servers
          Smart packaging
          Vending equipment
        • Smart Life Sciences

        • MedTech
          BioTech
          HealthTech
          Ophthalmic
        • Smart Industry

        • Mobility & logistics
          Chemical & material
          Home, building & construction
          Manufacturing & equipment
          Energy
  • Capabilities
        • Strategic innovation

        • OpenLab
        • DesignLab
        • InnoLab
        • Digital innovation

        • DigitalLab
        • AILab
        • EmbeddedLab
        • Product innovation

        • MechLab
        • PhysicsLab
        • FabLab
        • High-tech innovation

        • OpticsLab
  • Technologies
        • Technologies

        • IoT & sensors
        • AI & data science
        • Robotics & autonomy
        • Cooling, heating & fluidics
        • Portfolio

  • About
        • About

        • News
        • Our story
  • Jobs
  • Contact

Developing successful direct-to-consumer connected devices

21 April 2021 Posted by Paul Poelmans Digital innovation, My Future Product, Perspectives, Smart FMCG & Consumer

FMCG companies are increasingly developing IoT devices, due to the reducing cost of technology and increasing possibilities of Artificial Intelligence. But what’s the aim? A new direct-to-consumer (D2C) trend has emerged lately, a new disconnected sales channel that increases consumer loyalty, satisfies specific unaddressed customer needs and allows strong differentiation. The market of connected devices addressing the D2C opportunity has started to grow explosively.

3 main characteristics of successful D2C connected devices

The market for AI-controlled devices for skin care products, such as personalized skin creams, is booming. The range of new direct-to-consumer products that use AI is growing every day. Such systems determine the ideal skin care product based on personal preferences, environmental factors and an AI system that determines the right skin type or specific characteristics only based on a few selfies.

At Verhaert, we investigated what makes one application of direct-to-consumer business more successful or not successful at all. We noticed that direct-to-consumer applications with a higher adoption rate in the market have a set of common characteristics. First of all, they’re integrating new technologies that make people’s lives easier, more ecological, inform them better thanks to digital tools or a combination of these. I.e. they play upon people’s purpose in life and therefor address a deeper level of connection with the product. We developed solutions to help people use less detergent, thereby reducing their ecological footprint and at the same time increasing convenience with a direct in-app purchase possibility. The Somat Smart is a connected smart dishwasher device that adjusts the timing and dosage of detergents to optimize the performance of any type of dishwasher, thus using the right amount of detergent and rinse aid. The Somat Smart has a lifetime of up to 6 months, which offers enormous ease of use to the customers. The integrated e-commerce link allows for easy online ordering.

All currently developed products are connected ‘FMCG tech’ products that will each provide a breakthrough in their sector by offering an enhanced quality experience addressing a deeper purpose, an improved performance and e-commerce integration. All made possible through newest advances in technologies such as AI, AR, chatbots and e-commerce platforms.

The MyFutureProduct framework is a blueprint for future connected products & services oriented towards D2C products, paying special attention to the user experience, value perception, technology building blocks, advanced interfaces, online platform & digital ecosystem enabling monetization.

The move into the direct-to-consumer business model has been accelerated significantly by Covid-19. According to our customers, the potential of connected devices in FMCG is huge for both business-to-consumer and business-to-business.


Download the perspective to continue reading on how to develop successful direct-to-consumer connected devices.

Tags: Digital transformationInternet of ThingsUser centricity
Share
5

About Paul Poelmans

Manager Innovation Acceleration Solutions 'Smart FMCG & Consumer'

You also might be interested in

Featured image - User centric product design

Designing & differentiating your user-centric product

Oct 7, 2020

Users become more demanding. By designing new products & services based on the unmet needs, you create a sustainable difference.

Visit us at Advanced Engineering 2022, join our keynote session or book a meeting

Visit us at Advanced Engineering 2022, join our keynote session or book a meeting

Apr 22, 2022

Digitally-driven business model innovation will become the new battleground, putting[...]

Featured image - Perspective - The impact of the Covid-19 lockdown and its aftermath

The impact of the Covid-19 lockdown and its aftermath

Apr 8, 2020

The COVID-19 pandemic seems to be a crisis unlike any[...]

OTHER CONTENT
  • Navigating the future of the maritime industry
  • Digital innovation: the game changer in uncertain times
  • Cost-efficient, compact & insightful: 6 must-have smart sensors for your FMCG appliance
NEWSLETTER



Verhaert Masters in Innovation is a pioneering innovation group helping companies and entrepreneurs to innovate, creating new products, businesses and services.

Verhaert icon LinkedIn Verhaert icon Facebook Verhaert icon SlideShare Verhaert icon YouTube Verhaert icon Twitter

SERVICES
FUNDING
SOLUTIONS
MARKETS
CAPABILITIES
TECHNOLOGY
PERSPECTIVES
BLOGS
WEBINARS
ABOUT
NEWS
JOBS
CONTACT

© 2023 Verhaert New Products & Services NV • BE 0439.039.420 • Privacy policy • Terms of use

Prev Next