Our human drive to invent new things has led to historic achievements. When we brainstorm innovation, we usually come up with ideas to add, but we often forget the immensely high value of simplifying and streamlining. Especially in crisis times, your innovation toolkit should include reduction, subtraction and elimination processes. Discover how reduction can improve your products and services in this webinar from Ornella Torres Melkebeek, Consultant DesignLab, and Frederik Wouters, Board Director Innovation Acceleration.

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