The shift to sustainability in FMCG can only be realized successfully when you invent new business models, new delivery tools and new products. The best way forward at the moment, is by shifting exploratory thinking and pretotype testing to direct-to-consumer business models, new ecosystems, and the invention of new smart delivery tools. Especially due to the current economic situation, putting pressure on prices. Check out this webinar from Jonathan Reeves, Corporate Vice President New Business, Venturing & Marketing Excellence at Henkel Laundry & Home Care on new business creation to overcome inflation and sustainability needs.
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