Increased competition puts immense pressure on companies in the life sciences sector. Adding a digital layer helps you differentiate your product and stay ahead of competitors. On a product level, it’ll add new product competences and development methods. On a company level, IoT devices improve service, maintenance, app development, electronics manufacturing and subscription-based business models. How do you balance investment between both? During this session, Wouter Hendrickx, Manager Innovation Acceleration – Solutions Smart Life Sciences, and Ornella Torres Melkebeek, Consultant DesignLab, will discuss this paradox using the example of the rehab market.
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