MedTech Event ‘Bring innovation to the next level’

Artificial Intelligence and design for behavioral change can significantly boost your company. Join us on Thursday 29 August in Lucerne to discover more about these 2 conjoint innovation strategies.

Innovation strategies combining Artificial Intelligence and design for Behavioral Change

This combined strategy allows companies to reposition themselves in the
value chain and to re-invent a total customer centric solution to innovate more effectively and successfully. It allows to create more profitable products and services by delivering more convenience to the users. Building on this premise, 2 conjoint innovation strategies in particular are key to bring innovation to the next level in your company.

• Today, Artificial Intelligence technologies offer the opportunity to make user based diagnostic interpretation possible.
• At the same time, innovations of medical products and services are more successful if they manage to re-invent user behavior.

Deploying these intelligent approaches allows your company to disrupt the current way of doing things. It will create opportunities to deploy new products and services for improved and more cost effective care. The possibilities offered by AI technologies combined with workflow innovation yields a reinforcing method for successful strategic innovation.

Artificial Intelligence to create valuable new solutions

Trends like Digitization and Artificial Intelligence give companies new opportunities for growth in existing and new markets. During this event you get practical insights on how to define your AI strategy. Inspiring use cases of AI technology in medical companies will encourage you to find opportunities for your company.

Design for Behavioral Change and market viability

This event offers practical insights and methodologies on how to increase the success rate of your products in the market. Learn more on reducing usability risks and finding the right features to increase market adoption of a new product, and at the same time minimize market rejection.

Practical info

When? Thursday 29 August, from 9h30 till 17h.
Where? Technikumstrasse 21, 6048 Horw .

Sign up

Want to join? Sign up for this MedTech event before Thursday 22 August.

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In partnership with

The institute of Medical Engineering of the Hochschule Luzern combines teaching and research in the area of biomedical engineering and biomedical research in space. They will talk about the challenges in Medtech and how the institute is helping industry to confront these challenges.

Next to that, on behalf of ESA, the institute maintains the space support center BIOTESC that assists researchers in conducting experiments at Columbus, the European Space laboratory on board of the ISS. Experts will attend the networking aperitif, where you can discover the competences and possibilities the institute provides to industry.

Agenda

9h30 – 9h40: Welcome
Dr. Angelo Marangi – Head of the Study Program Medical Engineering, Institute for Medical Engineering (Hochschule Luzern – T&A)

9h40 – 10h: Presentation ‘Actual challenges in MedTech’
Prof. Dr. Roger Abächerli – Institute for Medical Engineering (Hochschule Luzern – T&A)

10h – 10h20: Presentation ‘Introduction to the topics’
Verhaert

10h20 – 11h: Presentation ‘Behavioral change’
Verhaert

11h – 11h20: Break

11h20 – 12h20: Split session workshop ‘Behavioral change’

12h20 – 13h20: Lunch

13h20 – 14h: Presentation ‘Future impact of Artificial Intelligence’
Verhaert

14h – 15h: Split session workshop ‘Artificial Intelligence’

15h – 15h30: Group discussion

15h30 – 15h50: Presentation ‘BIOTESC’
Dr. Bernd Rattenbacher – Head of BIOTESC, Institute for Medical Engineering (Hochschule Luzern – T&A)

15h50 – 16h: Closing
Prof. Dr. Marcel Egli – Head of the Institute for Medical Engineering (Hochschule Luzern – T&A)

16h – 17h: Wrap-up & networking aperitif