• Insights
    • Blog
    • Perspectives
    • Webinars
  • Offerings
    • Strategic Innovation
    • Digital innovation
    • Product innovation
    • High-tech innovation
    • On-site consulting
  • Markets
    • Space & security
    • FMCG
    • Life sciences
    • Industry
  • Capabilities
    • AILab
    • DesignLab
    • DigitalLab
    • EmbeddedLab
    • FabLab
    • InnoLab
    • MechLab
    • OpenLab
    • OpticsLab
    • PhysicsLab
  • Technologies
    • Technology portfolio
    • IoT & sensors
    • AI & data science
    • Robotics & autonomy
    • Cooling, heating & fluidics
  • About
    • News
    • Our story
  • Careers
  • Contact
Verhaert Masters in InnovationVerhaert Masters in Innovation
Verhaert Masters in InnovationVerhaert Masters in Innovation
  • Insights
        • Blog
        • Perspectives
        • Webinars
        • FEATURED
          Report 'AI in R&D'
  • Offerings
        • Strategic
          innovation
        • Digital
          innovation
        • Product
          innovation
        • High-tech
          innovation
        • On-site
          consulting
        • FEATURED
          Innovation Academy
  • Markets
        • Space & defense
        • FMCG
        • Life sciences
        • Industry
  • Capabilities
        • AILab
        • DesignLab
        • DigitalLab
        • EmbeddedLab
        • FabLab
        • InnoLab
        • MechLab
        • OpenLab
        • OpticsLab
        • PhysicsLab
  • Technologies
        • IoT & sensors
        • AI & data science
        • Robotics & autonomy
        • Cooling, heating & fluidics
        • Optics
  • About
        • News
        • Our story
  • Careers
  • Contact

Developing valuable digital health solutions

28 April 2021 Posted by Frederik Wouters Life sciences

The transformation in the telehealth market from services to platforms is profound. As Covid-19 vaccines are rolling out, the focus is shifting toward the pandemic’s long-term effects on telehealth and its long-term delivery models. In order to adopt and excel, companies need to develop digital solutions focusing on combining patient experience, a high degree of personalization and leading the patient to a new, better life & behavior.

Smart medical blogpost banner
Many digital health products and services feature cutting-edge technology, however, we are convinced that technology alone does not ensure success. The starting point of these innovations must be unmet needs of patients. Transformative innovation addressing unmet needs requires a change in behavior. These changes can be nudged into the desired direction and help the user adopting new uses, new behavior. These nudges influence subconscious behavior by making the desired behavior attractive, without restricting people’s freedoms. Our framework comprises 6 nudging types.
Visual - 6 types of nudging

6 types of nudging

Behavior is adjustable and is in function of a) one’s motivation, b) its ability to perform and c) the appropriate trigger to nudge the desired behavior. People react differently to nudges and thus require different triggers to institute desired behavior. Personalization will encourage them to change their behavior and hence improve engagement of your app.

Visual - Persona based nudge model

Persona based nudge model

The way to develop these user interfaces can only be performed in short, iterative cycles, testing it in the market through pretotyping tools, adapting it and testing again. They have to validate both unmet needs and the willingness to adopt to these new solutions, while disregarding ‘older substitutes’. Here desirability, usability and lean user research pop in, in an agile way.
You have to validate market interest and actual use of a potential innovation, simulating the core experience, with the minimum investment of time and resources.

Digital products only deliver fundamental elements of value when the company addresses a purpose important to the user. We found that four levels of ‘purposeful’ needs exists: functional, emotional, life changing and social impact. The more elements provided in the user experience and design of the UI, the greater customers’ willingness to interact is with the brand with a high loyalty, leading to higher sustained revenue growth.

Visual - 5 levels of purposeful needs

5 levels of purposeful needs

Combining purpose fit, high degree of personalization and behavioral nudging will create robust, compliant products. The only way to validate if your health app complies with the users perception is in validating as much as possible in a lean way.

Any questions on this post? Submit them below and we’ll get back to you soon!

Tags: Market adoptionMedical innovation

You also might be interested in

Strategic partnership imec & Verhaert results in ground-breaking rapid COVID test

Strategic partnership imec & Verhaert results in ground-breaking rapid COVID test

Oct 14, 2021

imec & Verhaert partnered up to ultrafast develop a ground-breaking rapid Covid test based on breath sampling & accelerated PCR technology.

Featured image - Data monetization in digital health

Data monetization for digital health

Mar 18, 2021

Data monetization is a quickly emerging trend in the digital MedTech sector due to increasing competition, new technologies & changing policies.

Featured image - The importance of early procurement understanding

The importance of early procurement understanding

May 28, 2021

In early medical development stages it’s crucial to understand who could benefit or be affected by your solution. You quickly see that this goes far beyond, doctors, patients and researchers.

Any questions? Curious how this can boost your business? Get in touch with Wouter!
Latest life sciences blogposts
  • 07/11/2024
    Bold trends in drug delivery: the path to value-based healthcare
  • 28/03/2024
    Closing the loop: sustainability in drug delivery ecosystems
  • 18/04/2023
    From science fiction to reality: AI & robotics in healthcare
  • 10/03/2023
    6 ways digital health is transforming medical devices
  • 14/02/2023
    Innovation in the air: how to build strong medical partnerships
Verhaert group

Verhaert Masters in Innovation is a pioneering innovation group helping companies and entrepreneurs to innovate, creating new products, businesses and services.

Verhaert icon LinkedIn Verhaert icon YouTube Verhaert icon Instagram Verhaert icon phone Verhaert icon mail

Offerings
Markets
Capabilities
Technologies
Perspectives
Blogs
Webinars
About
News
Careers
Contact

© 1969-2025 • Verhaert New Products & Services NV • BE 0439.039.420 • Privacy policy • Terms of use