The importance of early procurement understanding
In early medical development stages it’s crucial to understand who could benefit or be affected by your solution. You quickly see that this goes far beyond, doctors, patients and researchers.
Developing valuable digital health solutions
Digital health products & services have made huge advances in the last year. However, they require profound changes in user behavior. Discover the 4 key factors in successful digital health innovation.
Behavior engineering
To overcome user rejection you need to identify why they adopt & reject your innovation, and intentionally redesign it to improve experience.
Touchless services & operations
Covid-19 has changed, and will continue to change habits and behavior, both at home and in public. How can product...
Increase market adoption for medical devices
It’s crucial to understand as soon as possible the goal and motivation which needs to be accomplished
User adoption in innovation
How to survive the chasm of the product life cycle?