Launching a successful product that fulfills customer needs, has a large market potential and is technically feasible is a bumpy ride. Multiple iterations and validation, and lots of communication with end-users and potential sales channels are necessary to create a success story. In this presentation, Bart Van Remortel, Seniot Project Manager Energy at Niko, and Frederik Wouters, Director Business Development and Board Member at Verhaert, discuss how to get a successful launch from day 1.
More information on how to create successful adjacent innovation? Visit our MyInnovationFactory page.
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