Villeroy & Boch Wellness
We transformed indoor wellness at home to promote physical, mental, and emotional well-being. We devised a new product strategy for the entire European indoor wellness market, aligning features and costs to customer expectations to ensure competitiveness and customer appeal. The new portfolio includes elements such as natural light, fresh air, and aromatherapy to create a serene and organized environment. The indoor wellness offerings foster a sense of peace and balance, allowing individuals to recharge and revive. Upon launch, the new portfolio was a resounding success with immediate sales and margin growth, even during an economic downturn.