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The user insights paradox

26 September 2022 Posted by Tess Loete Life Sciences, Product innovation, Webinars

Every Life Sciences event discusses digitilization. How do you choose between investing in digitizing new products for customers and developing digital solutions for effective and innovative clinical trials? A completely different objective, different users, and different insights. That’s not all. Potential revenues differ significantly and the risk isn’t comparable. Is creating a specific application to gain user insights in trials even worth the money? In this session with Cochlear, Tom Bertens, Director Research Algorithms & Applications at Cochlear, and Laurent Schauvlieghe, Manager Innovation Acceleration at Verhaert Digital, will give you some inspiration on how to tackle this paradox.

 

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Tags: Innovation methodologyMedical innovation

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