Menzis is a trailblazer in the health insurance industry, paving the way for preventive healthcare. Our team assisted in creating a strong vision, defining the purpose, and exploring various lifestyle-enabling factors such as healthy eating, exercise, and mindfulness. We defined new services and their features, along with user stories. Additionally, we developed a behavior-changing nudging system for customers, using gamification and behavioral economics. Our experts also engineered, tested, and delivered a new business model for the service “SamenGezond”.