In the realm of innovation, it’s no longer just about creating products; it’s about delivering outcomes that resonate with the ever-changing needs of customers. Our Innovation Day on November 21 offered a glimpse into a future where innovation is intricately linked to customer outcomes.
Ever wondered why customers can be delighted with value services that perfectly align with their needs? Here are 3 compelling case studies showcased during our Innovation Day ’23, you’ll uncover how to conceive services that play a pivotal role in elevating product performance from mere necessities to sources of genuine appreciation.
Strategic value creation through technology integration
Let’s consider the MUOV an innovative tilting bike, for instance, a shining example of this strategic shift in the market. A tremendous appreciation shift was realized by integrating outcome-based features into their tilt bike, using a unique blend of simultaneous tilting and steering mechanisms powered by embedded electronics. These electronics provide a natural on-pedal feel, simulating factors like inertia, wind resistance, inclines, and braking. But the MUOV innovation concept goes even further, ensuring compatibility with a versatile ecosystem of applications and connectivity options such as Bluetooth, ANT+, or FE-C (fitness equipment controlled). This not only delivers a more natural and immersive experience but all together it aligns with the strategy of increased outcomes through a combination of performances and experience. The experience fosters feelings of victory, freedom, and overall well-being.
The accelerating role of IoT in outcome-based innovation
The Perfect Draft Pro case demonstrated how a connected system like the new Perfect Draft Pro can supercharge outcome-driven innovation. By providing user data and interaction through the app, it captures latent needs such as moments of use, and marketing campaign-related insights and allows to continuously improve the system via over-the-air updates. Perfect Draft Pro adds an outcome-based layer on top of its predecessor, offering an ever-increasing experience at home. With an innovative cooling system and the power of IoT, it enhances the pouring experience from the first drafted beer directly meeting temperature, pour, and foam qualities, combined with a seamless ordering, keg return system, and beer taste exploration ability. The wealth of data to improve customer service also enables rapid enhancements and gives insights for future new features.
Outcome-based solutions opening up the future of surgery
In the life sciences market, clinical evidence and outcome of treatment are key drivers of added value. To explore new outcome-based innovation ideas, pre-clinical trials should involve creating models and demonstrators that simulate real use cases. Standout success in simulating outcomes in the field of surgical robotics by opening significant new possibilities in the way surgeons can increase patient outcomes of the spinal pathology and increase treatment outcomes by lowering the risk of damaging tissue during current surgical practices.
Robotic surgery addresses these challenges by minimizing radiation exposure, enhancing precision with a factor of 10, expanding surgeons’ visibility through real-time digital twinning, and increasing the maneuverability of the surgical robot tip or end effector. The future of outcome-based patient treatment enabling next-generation surgical applications.