• Insights
    • Webinars
    • Blog
    • Perspectives
    • Toolboxes
    • Events
    • Awards
  • Offering
    • Academy
      • Innovation courses
      • Innovation programs
    • Consulting
      • Onsite consultants
      • Project management
    • Services
      • Scout it
        • Business & strategy
        • Technology management
      • Invent it
        • Proposition management
        • Feasibility & IP development
      • Create it
        • Strategic design
        • Demonstrators & prototypes
      • Scale it
        • Go-to-market
        • Industrialization & production
    • Funding
      • Innovation grants
      • Seed capital
      • Subsidy applications
    • Solutions
      • MyStartUp
      • MyStartUp Portfolio
      • MyInnovationFactory
      • MyInnovationTalent
      • MyFutureProduct
  • Markets
    • Smart Space & Security
    • Smart FMCG
    • Smart Life Sciences
    • Smart Industry
  • Capabilities
    • Strategic innovation
      • OpenLab
      • DesignLab
      • InnoLab
    • Digital innovation
      • AILab
      • DigitalLab
      • EmbeddedLab
    • Product innovation
      • MechLab
      • PhysicsLab
      • FabLab
    • High-tech innovation
      • OpticsLab
  • Technologies
    • Technology portfolio
    • IoT & sensors
    • AI & data science
    • Robotics & autonomy
    • Cooling, heating & fluidics
  • About
    • Our story
    • News
  • Jobs
  • Contact
Verhaert Masters in InnovationVerhaert Masters in Innovation
Verhaert Masters in InnovationVerhaert Masters in Innovation
  • Insights
        • Insights

        • Perspectives
        • Blog
        • Webinars
        • Toolboxes
        • Awards
  • Offering
        • Services

        • Consulting

        • Academy

        • Funding

        • Solutions

        • Scout it
          • Business & strategy
          • Technology management
        • Invent it
          • Proposition management
          • IP management & feasibility
        • Create it
          • Strategic design
          • Demonstrators & prototypes
        • Scale it
          • Go-to-market
          • Industrialization & production
        • Onsite consultants
        • Project management
        • Innovation courses
        • Innovation programs
        • Subsidy applications
        • Seed capital
        • Innovation grants
        • MyStartUp
          • Boost your venture
          • Find your incubation program
          • MyStartUp Portfolio
        • MyInnovationFactory
          • Adjacent innovation for corporates
        • MyInnovationTalent
          • Boost your innovation capacity with on-site consultants
        • MyFutureProduct
          • Make your product smart & future-proof
  • Markets
        • Smart Space & Security

        • Microgravity
          Earth observation
          Navigation
          Exploration
          Security
        • Smart FMCG

        • Dispensers
          Cooling & heating
          Servers
          Smart packaging
          Vending equipment
        • Smart Life Sciences

        • MedTech
          BioTech
          HealthTech
          Ophthalmic
        • Smart Industry

        • Mobility & logistics
          Chemical & material
          Home, building & construction
          Manufacturing & equipment
          Energy
  • Capabilities
        • Strategic innovation

        • OpenLab
        • DesignLab
        • InnoLab
        • Digital innovation

        • DigitalLab
        • AILab
        • EmbeddedLab
        • Product innovation

        • MechLab
        • PhysicsLab
        • FabLab
        • High-tech innovation

        • OpticsLab
  • Technologies
        • Portfolio

        • Technologies

        • IoT & sensors
        • AI & data science
        • Robotics & autonomy
        • Cooling, heating & fluidics
  • About
        • About

        • News
        • Our story
  • Jobs
  • Contact

Breakfast session ‘Prototyping vs Pretotyping’

29 May 2020 Posted by Stijn Smet News

No, it’s not a typo. Pretotyping is an innovation practice with which you market-test new ideas quickly and inexpensively. In our opinion, you should have started applying it yesterday! During this two hour breakfast session we invite you for an explanation on why pretotyping could help you develop the right solution for your customers over breakfast. Join us on 5 June to learn the what, why and how of pretotyping.

Visual breakfast session on pretotyping


Early stage market validation methodology

You probably know prototyping as a widely accepted practice to technically de-risk an innovative idea. But have you heard from the term pretotyping’? Many innovation professionals have not, and honestly speaking, you should have. That’s why we decided to organize a brief introduction into the practice of pretotyping on 5 June at 9h (CEST).


What is pretotyping

Pretotyping is about bringing an innovation project into ‘the sweet spot of innovation’, where usability, feasibility & viability cross. It’s about simulating the core experience (usability) of a potential product or service with minimal time and resources to validate market interest (desirability) and actual use (utility).

As a term, it was invented by Google’s first Director of Engineering Alberto Savoia. He has been teaching the topic since 2011, and wrote a book about it in 2019 called ‘the right it’. It’s a highly recommended read that explains not only the why, but also the how & what of pretotyping in great detail and with lots of examples.

Pretotyping has always been the cornerstone of our existence as an integrated product development & innovation agency. During this breakfast session we want to explain to you why should be doing it, as well.


Register now!

This breakfast session has already taken place, but you can still sign up for a scoping workshop below.


Interested in a scoping workshop?

Eager to roll up your sleeves and start pretotyping? Fill out the form below to book a one-on-one workshop with our pretotyping experts to set up your experiment design.

Tags: 2020
Share
1

About Stijn Smet

Managing Director of Verhaert Innovation Academy

You also might be interested in

Microbial soil improver wins Paul Verhaert Award 2020

Microbial soil improver wins Paul Verhaert Award 2020

Sep 23, 2020

Ornella Torres Melkebeek wins Paul Verhaert Award 2020 for her master's thesis Tiërra, a microbial soil improver.

Featured image - Workshop adherence

Meet our Adherence expert

Oct 2, 2020

You can't solve the patient adherence issue by simply determining if patients are non-adherent. This workshop focuses on understanding 'why'.

Workshop for Copernicus Incubation program winners

Workshop for Copernicus Incubation program winners

Aug 27, 2020

Young SME struggling with product/service development? We offer 5 Copernicus Incubation participants a free personalized workshop.

OTHER CONTENT
  • Cost-efficient, compact & insightful: 6 must-have smart sensors for your FMCG appliance
  • The innovator’s blueprint: mindset, skillset and toolset for success
  • Developing the right service to plug into the Green Deal for construction
NEWSLETTER



Verhaert Masters in Innovation is a pioneering innovation group helping companies and entrepreneurs to innovate, creating new products, businesses and services.

Verhaert icon LinkedIn Verhaert icon Facebook Verhaert icon SlideShare Verhaert icon YouTube Verhaert icon Twitter

SERVICES
FUNDING
SOLUTIONS
MARKETS
CAPABILITIES
TECHNOLOGY
PERSPECTIVES
BLOGS
WEBINARS
ABOUT
NEWS
JOBS
CONTACT

© 2023 Verhaert New Products & Services NV • BE 0439.039.420 • Privacy policy • Terms of use

Prev Next