No, it’s not a typo. Pretotyping is an innovation practice with which you market-test new ideas quickly and inexpensively. In our opinion, you should have started applying it yesterday! During this two hour breakfast session we invite you for an explanation on why pretotyping could help you develop the right solution for your customers over breakfast. Join us on 5 June to learn the what, why and how of pretotyping.
Early stage market validation methodology
You probably know prototyping as a widely accepted practice to technically de-risk an innovative idea. But have you heard from the term pretotyping’? Many innovation professionals have not, and honestly speaking, you should have. That’s why we decided to organize a brief introduction into the practice of pretotyping on 5 June at 9h (CEST).
What is pretotyping
Pretotyping is about bringing an innovation project into ‘the sweet spot of innovation’, where usability, feasibility & viability cross. It’s about simulating the core experience (usability) of a potential product or service with minimal time and resources to validate market interest (desirability) and actual use (utility).
As a term, it was invented by Google’s first Director of Engineering Alberto Savoia. He has been teaching the topic since 2011, and wrote a book about it in 2019 called ‘the right it’. It’s a highly recommended read that explains not only the why, but also the how & what of pretotyping in great detail and with lots of examples.
Pretotyping has always been the cornerstone of our existence as an integrated product development & innovation agency. During this breakfast session we want to explain to you why should be doing it, as well.
This breakfast session has already taken place, but you can still sign up for a scoping workshop below.
Interested in a scoping workshop?
Eager to roll up your sleeves and start pretotyping? Fill out the form below to book a one-on-one workshop with our pretotyping experts to set up your experiment design.