Steden en overheden als launching customer
Cities and governments often have to deal with social problems. This calls for substantial innovations in which they act as launching customers.
The art of technology transfer
Why should you consider technology transfer for your current innovation? The short answer: to take a shortcut towards your new solution.
Value engineering
The key to value engineering: set clear product requirements.
Increase market adoption for medical devices
It’s crucial to understand as soon as possible the goal and motivation which needs to be accomplished
User adoption in innovation
How to survive the chasm of the product life cycle?
Industry transformation with breakthrough innovation
A matter of survival in times of rapid change.
Appliance innovation in food & beverage
Not all consumer trends present an innovation opportunity to appliances, but these do.