Design for growth in the surveillance camera market

In September many new products and innovations were presented at the IFA in Berlin, the leading trade show for consumer electronics and home appliances. Among them the Smart Home Eyes Outdoor Camera from Bosch. To understand the hidden needs, purchase drivers and job-to-be-done, Verhaert did an international design-driven research.

Next generation domestic surveillance camera

Bosch, a leading manufacturer of professional surveillance cameras, indicated a potential opportunity to extend their product portfolio to the domestic market. But what about the hidden needs, purchase drivers and job-to-be-done? Verhaert did a profound research with the ambitious objective to define the next generation domestic surveillance camera. One that would attract the ‘home automation’ market in Europe and North-America.

Design-driven research, exploration and validation

The intensive global design-driven research was followed by a thorough design exploration and international validation. This has led to an uncontested, though very intelligible new reference design in the IP camera market.

Smart two-in-one outdoor camera

The result is Bosch Smart Home Eyes Outdoor Camera, a remarkable front door camera which acts as a two-in-one. It detects when someone is outside the door, but also works as a porch light for late night callers. Users can connect the camera to any IFTTT supported device, like Philips Hue, to fake one’s presence or to receive an alert when someone is at the front door.

Elegant outdoor lighting in an attractive design

The design of Bosch Eyes Camera is the embodiment of the company’s ‘invented for life’ slogan. It reflects the ambition to enhance the quality of life with solutions that are both innovative and beneficial. In a final design stage we embraced Platinumdesign – who did already a great styling job on former smart home devices – to guard the design details resulting in a very coherent Bosch product family. Because we are convinced that good design is thorough down to the last detail. With its friendly look Bosch Eyes Camera differentiates from the aggressive ‘bullet-shaped’ camera while still being perceived as very performing towards image quality and detection accuracy.

The Bosch Smart Home Eyes Outdoor Camera will be soon available in Germany, United Kingdom and Austria. The rest of Europe and North America will follow.