AB InBev

AB InBev and Philips introduced the Perfect Draft, the first in-home beer tap. The device has undergone several upgrades, including the integration of digital technology. The Perfect Draft now connects users directly to the device via IoT. Our team designed a user-centered experience, including meaningful services and an intuitive interface. We also developed a beer app tailored to customers’ needs and preferences, helping improve the customer’s lifetime value and the product’s success in the market. The Perfect Draft Pro devices, used in trade settings, are now equipped with IoT functionality.