Behavior engineering
To overcome user rejection you need to identify why they adopt and reject your innovation, and intentionally redesign it to improve experience.
Designing & differentiating your user-centric product
Users become more demanding. By designing new products & services based on the unmet needs, you create a sustainable difference.
AI-based platform ‘Hai’ brings COVID-related safety awareness
Digital demonstrator platform, based on user-centered artificial intelligence.
Touchless services & operations
Covid-19 has changed, and will continue to change habits and behavior, both at home and in public. How can product...
Digital transformation by business model design
Business model design can create the rapid digital transformation necessary to innovate business models, business processes and workforce.
Behavioral design beyond Human Factor Engineering
De-risking and rejection are a crucial factor missing in the current HFE approach. The human behavior engineering framework fills that void.
Understanding what is valuable for the user
What is important for users? Are they prepared to buy it? Through value engineering you can determine both user needs & product functionality.
Value engineering
The key to value engineering: set clear product requirements.
Increase market adoption for medical devices
It’s crucial to understand as soon as possible the goal and motivation which needs to be accomplished
User adoption in innovation
How to survive the chasm of the product life cycle?