Pretotyping

You probably know prototyping as a widely accepted practice to technically de-risk an innovative idea. But have you heard from the term ‘pretotyping’? Many innovation professionals have not. Pretotyping is an innovation practice with which you market-test new ideas quickly and inexpensively. Because it’s so successful, Kevin Douven decided to organize a brief introduction into this practice in a webinar on 5 June 2020.

Watch the recording

View the presentation