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Verhaert Masters in InnovationVerhaert Masters in Innovation
Verhaert Masters in InnovationVerhaert Masters in Innovation
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Proposition management

Verhaert provides creative services to conceptualize your product or service. In an iterative way we validate and sharpen your value proposition.

Job-to-be-done
Benchmarking
Opportunity shaping
Roadmapping
Business modelling
Concepting & validation

Users’ job-to-be-done research

Understanding your end user and their job-to-be-done is fundamental for successful innovation. We do so by an iterative process of research and concepting, allowing you to pinpoint unexpressed needs.

Observations

  • Allowing us to explore job-to-be-done’s for a specific target group in real life circumstances.
  • Resulting in broad contextual insights.

Interviews & surveys

  • Excellent tools to get a first idea of the users’ reality and stance on products.
  • Interviews are useful for qualitative design research, surveys for more quantitative studies.

Co-creation sessions

  • Setting up workshops with a variety of stakeholders to determine necessary product features, and features they could do without.
  • Gaining support of your future customers.

Benchmarking & market landscaping

The value of your proposition is always relative to that of your competitors. Understanding the value proposition of your competitors and your differentiation strategy towards them provides the boundary conditions for any value creation strategy. Green clickable arrow

Visual - Benchmarking

Opportunity shaping

To optimize your market and business impact, we research the real value drivers behind your product and service attributes and features. As a result, you can focus your efforts on those aspects that really make the difference. Green clickable arrow

Roadmapping

An effective innovation strategy is based on what the market will need in the future, rather than on today’s needs and technologies. Verhaert integrates your internal knowledge and strategic goals with our technical expertise and market insights to develop a roadmap that pinpoints high-value development opportunities.

Innovation is about planning the unknown, while time-to-market is key. For that reason, we plan and roadmap your features and product configurations in time boxes. Green clickable arrow

Visual - Concepting roadmapping

Business modeling

We design and validate the appropriate business model to valorize the true value of your new product or service proposition. This includes your Go-to-Market approach, channel strategy, revue model and pricing strategy. Green clickable arrow

Visual - Market economics

Concepting & validation

We provide creative services to conceptualize your product or service. To be more specific, we validate and sharpen your value proposition in an iterative way.

Based on our Lytics platform we create early market and user feedback to understand your real value drivers and sharpen your product concept. These services provide you the insights and statistic data to direct and redirect your innovation program from idea to product launch. Green clickable arrow

Toolbox - Lytics

Establishing the current baseline

We start the process by establishing and exploring your strategic goals and needs, current R&D projects and key stakeholders. This forms the basis for collaboration.

Exploring the future

We identify opportunity areas by testing your needs, trends and assumptions with key stakeholders. The best way to get interesting insight is through direct interviews.

Gap analysis

After identifying the top opportunity areas, we determine key success factors for each of them as a framework for your future product or service.

Toolbox - J2BeDone
Icon - J2BeDone Toolbox

Comprehensive guide to implement job-2-be-thinking and research in your project.

Discover more services

Business & strategy Green clickable link

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Technology management Green clickable link

Proposition management

Icon - InventIt

Feasibility & IP development Green clickable link

Strategic design Link to Strategic design page

Icon - CreateIt

Demonstrators & prototypes Green clickable link

Go-to-market Green clickable link

Icon - ScaleIt

Industrialization & production Green clickable link

Verhaert group

Verhaert Masters in Innovation is a pioneering innovation group helping companies and entrepreneurs to innovate, creating new products, businesses and services.

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