Proposition management
Verhaert provides creative services to conceptualize your product or service. In an iterative way we validate and sharpen your value proposition.
Users’ job-to-be-done research
Understanding your end user and their job-to-be-done is fundamental for successful innovation. We do so by an iterative process of research and concepting, allowing you to pinpoint unexpressed needs.
Observations
- Allowing us to explore job-to-be-done’s for a specific target group in real life circumstances.
- Resulting in broad contextual insights.
Interviews & surveys
- Excellent tools to get a first idea of the users’ reality and stance on products.
- Interviews are useful for qualitative design research, surveys for more quantitative studies.
Co-creation sessions
- Setting up workshops with a variety of stakeholders to determine necessary product features, and features they could do without.
- Gaining support of your future customers.
Benchmarking & market landscaping
The value of your proposition is always relative to that of your competitors. Understanding the value proposition of your competitors and your differentiation strategy towards them provides the boundary conditions for any value creation strategy. 
Opportunity shaping
To optimize your market and business impact, we research the real value drivers behind your product and service attributes and features. As a result, you can focus your efforts on those aspects that really make the difference.
Roadmapping
An effective innovation strategy is based on what the market will need in the future, rather than on today’s needs and technologies. Verhaert integrates your internal knowledge and strategic goals with our technical expertise and market insights to develop a roadmap that pinpoints high-value development opportunities.
Innovation is about planning the unknown, while time-to-market is key. For that reason, we plan and roadmap your features and product configurations in time boxes.
Business modeling
We design and validate the appropriate business model to valorize the true value of your new product or service proposition. This includes your Go-to-Market approach, channel strategy, revue model and pricing strategy.
Concepting & validation
We provide creative services to conceptualize your product or service. To be more specific, we validate and sharpen your value proposition in an iterative way.
Based on our Lytics platform we create early market and user feedback to understand your real value drivers and sharpen your product concept. These services provide you the insights and statistic data to direct and redirect your innovation program from idea to product launch.
Establishing the current baseline
We start the process by establishing and exploring your strategic goals and needs, current R&D projects and key stakeholders. This forms the basis for collaboration.
Exploring the future
We identify opportunity areas by testing your needs, trends and assumptions with key stakeholders. The best way to get interesting insight is through direct interviews.
Gap analysis
After identifying the top opportunity areas, we determine key success factors for each of them as a framework for your future product or service.
Comprehensive guide to implement job-2-be-thinking and research in your project.
